| Based on the development trend of the new media environment,born in the cultural context of "micro" documentaries,traditional culture relies on new media forms to exude new development vitality at present,with distinct characteristics of the times and artistic posture.Traditional handicraft micro-documentaries are not uncommon,and the presentation of the image of craftsmen has also become the focus of traditional handicraft micro-documentaries.Traditional handicraft micro-documentaries are the product of the interaction between traditional skills and the new era,and are a new form of media that conforms to the development of the times,in which the shaping of the image of craftsmen naturally conforms to the characteristics of "micro".Under the streamlined program form,digging deep into the humanistic spirit and craftsman spirit displayed by the craftsmen,and assuming more cultural and social responsibilities,is a new development path that the image of the craftsmen in the traditional handicraft theme micro-documentary is constantly explored.This paper starts with the background of the development of traditional handicraft micro-documentaries and analyzes their "micro" characteristics.On this basis,the characteristics,methods and development paths of the image shaping of the opponent artists are studied.Combined with the current presentation of the image of the opponent artist in the traditional handicraft micro-documentary works,the research methods such as literature analysis are used to observe a large number of traditional handicraft micro-documentary works,combined with the relevant practical creation experience,and summarize the rules of the character image construction of the traditional handicraft micro-documentary.Combined with the new development trend of the current media environment,the characteristics,filming process and communication mode of the character image construction of traditional handicraft micro-documentaries are examined,and then the new development path of the image construction of craftsmen in traditional handicraft micro-documentaries is explored.The first chapter theoretically sorts out the character image construction of the micro-documentary on the theme of unified handicraft.First of all,the concept of traditional handicraft documentaries and micro-documentaries is sorted out.Secondly,from the five aspects of culture,era,audience,technology,and communication,we trace the growth opportunities of traditional handicraft micro-documentaries.In addition,from the aspects of expression,character image characteristics,aesthetic style and cultural dissemination,the characteristics of the image construction of craftsmen in the micro-documentary on traditional handicraft themes are summarized.The second chapter focuses on the principles of character image construction in traditional handicraft micro-documentaries,and analyzes them from three dimensions: authenticity,craftsman spirit and artistry.In terms of authenticity,we choose real-life scenes and artistic experiences that create a sense of authenticity.In terms of the display of the craftsman spirit,we excavate the artistic value of the craftsman’s spirit contained in the image of the craftsman,including two aspects: professional value and humanistic value.From the perspective of artistry,continuing culture and inheriting skills is also the pursuit of artistic value for the construction of the image of craftsmen.The third chapter examines the strategies for constructing the image of craftsmen.Starting from the theoretical skills,it creates a very distinctive and typical image of the craftsman.The second is how to "micro" present the complicated life scenes,derive from secular emotions,multi-perspective depiction,and create an image of a craftsman full of secular emotions and grounded atmosphere.Finally,by going deep into the emotional world of the craftsmen,the unique technical feelings and craftsman spirit of the craftsmen are presented to the audience.From the inside out,construct a flexible and vivid image of a craftsman.The fourth chapter embodies the image of the craftsman from the perspective of audiovisual language,and expounds from the perspective of image language,sound language,and audio-visual relationship.The image language constructs the image of the craftsman,based on the form of expression of the micro-documentary,the small scene and detailed presentation of the craftsman’s skill scene,the empty lens,the artistic rendering of the cultural atmosphere.In addition,in terms of sound language,the narration is complemented by the monologue of the craftsman,and the image of the craftsman is outlined from both visual and auditory aspects.Finally,the use of different audio-visual relationships,the audio-visual relationship between sound and picture synchronization and sound and picture separation enhances the documentary and ornamental nature of micro-documentaries,and extends a more pure craftsman spirit and cultural significance.The fifth chapter is with the help of modern technology,looking forward to the optimization path of the image of craftsmen in traditional handicraft micro-documentaries.With the advent of the 5G era,the shaping of the image of craftsmen will be developed by leaps and bounds with the help of technology.Based on the market and audience,the shaping of the image of craftsmen should pay more attention to the transmission of cultural values and the promotion of the spirit of craftsmen,and excavate deeper artistic values.Under the policy of rural revitalization in the new era,we will move towards the development path of specialization and industrialization.This paper focuses on the research on the character image construction of traditional handicraft micro-documentaries,explores the current situation and characteristics of the construction of craftsmen in traditional handicraft micro-documentaries,deeply analyzes the methods and future development paths of the image construction of craftsmen,and then explores how the creators of film and television works fit the market and audiences to create more attractive cultural products. |