Research On The Design And Application Of Tourism Culture IP Image Of Huaguo Mountain In Lianyungang City

Nowadays,the development of tourism has changed from the traditional "scenic tourism era" to "comprehensive experience tourism era".Tourists pay more attention to the multi sensory comprehensive experience brought to themselves in the process of tourism.This change has prompted many scenic spots to comply with the needs of the times and consumers and start to create a new atmosphere of tourism experience,In this environment,the IP image of tourism culture shows its unique advantages.Tourism culture IP image is the epitome of scenic spots and urban culture.It has clear characteristics and the advantage of attracting many tourists.The application of tourism culture IP image is conducive to the interaction between scenic spots and tourists,enhance emotional stickiness,and enhance tourists’ tourism experience and pleasures.The IP image of tourism culture has strong liquidity and can be combined with many products.While promoting scenic spots,it can also drive the income of other industries in the city to achieve a win-win situation in many aspects.The author found that the image of Huaguo Mountain scenic spot in Lianyungang City is too vague and the excavation of characteristic culture is not deep enough.Therefore,the author carried out IP image innovative design and relevant application research for Huaguo Mountain scenic spot in Lianyungang City,and deeply created the emerging IP image of Huaguo Mountain scenic spot with the core positioning of "visiting the former residence of the great sage,enjoying the fairyland on earth and enjoying the natural scenery",we will deeply create the emerging IP image of Huaguo Mountain scenic spot,improve the influence of Huaguo Mountain,and promote the development of urban tourism and various industries.This paper mainly focuses on the tourism culture IP image design and related derivative applications of Huaguo Mountain scenic spot in Lianyungang City,including four chapters: the first part,the introduction,in which the author research on the source of the topic,research and development background,It summarizes the purpose and significance of the research work,the relevant development status at home and abroad,and the innovation of the research content to a certain extent;The second chapter explains and extends IP and its related concepts,such as IP image and cultural IP,and studies and analyzes the integrated development mode of IP image design and tourism culture;The third chapter deeply excavates the tourism value points of Huaguo Mountain scenic spot,explores the current development of Huaguo Mountain Cultural Characteristics and the application dilemma of image design,extracts and displays the aspects that can be more perfect,and on this basis,carries out SWOT strategic analysis on the market development of Huaguo Mountain scenic spot and discusses in detail the strategy of IP image design;The fourth chapter carries out design practice and a series of derivative application design from the fundamental position of carrying forward the excellent regional and national traditional culture,estimates the value and trend of emerging IP image application,and summarizes the design practice.