Research On The Dissemination Of Intangible Cultural Heritage Of Opera

The intangible cultural heritage of opera continues the history and culture of the Chinese people in its unique form of existence.The protection,inheritance and dissemination of intangible cultural heritage of opera are of great value and significance to the revitalization of villages.In the Internet era where media technology is developing rapidly,it is a question worth considering how to disseminate opera,an intangible cultural heritage,more widely through new media on the basis of traditional forms of communication.While the rise of new media has provided diversified communication channels for intangible cultural heritage of opera,it also makes it face many dilemmas and unprecedented challenges.On this basis,this study takes the national intangible cultural heritage of opera,"Yi Gougou" of Dezhou,applying theories related to communication science,using literature research,fieldwork and in-depth interviews.The researcher used literature research,field research and in-depth interviews to collect a large amount of relevant information from the cultural museum and the inheritance center of "Yi Gougou" in Dezhou.I analyze the characteristics of the traditional communication methods of "Yi Gougou" in Dezhou,so as to activate and promote the cultural heritage of opera intangible cultural heritage.This thesis firstly compares the development process of "Yi Gougou" in Dezhou from its germination,formation,glory to decline and revival,and analyzes the value of "Yi Gougou" in Dezhou in terms of culture,history,art and cultural tourism integration.The value of Dezhou"Yi Gougou" in terms of culture,history,art and cultural tourism integration is analyzed to clarify the inheritance value of Dezhou "Yi Gougou" today.Then,we analyze the dissemination methods of Dezhou "Yi Gougou",which is based on the traditional dissemination methods.In addition,we also actively explore the practice of new media communication methods,using new media platforms such as mobile social networking,short videos and live streaming to make opera culture "live" in modern society.Then,through in-depth interviews with government agencies and inheritors,we analyze the problems of aging inheritors,single communication method,insufficient branding and lack of audience in Dezhou Yi Gougou.Finally,we propose suggestions for the dissemination of the intangible cultural heritage of opera,so that a long-term dissemination mechanism can be formed and our precious Chinese opera culture can continue to be passed on.