Resear Chonthe Inher Itanceanddeve Lopmentof HuRenul Igerunder The Background Of Newmediaera

With the development of information technology,the birth of We Chat official account has been followed by various new media platforms and app.Many changes have taken place in the inheritance and development of Hu Ren uriger,from wandering rap to storytelling hall rap,radio broadcasting,television broadcasting and website inheritance and development to the inheritance and development of new media forms.Hu Ren uriger has continuously integrated with the times and made new progress in the evolution of the times.This paper takes Hu Ren uliger as the research object,analyzes the development history,audience cognition and difficulties of Hu Ren uliger,and puts forward relevant policy suggestions.The paper consists of four parts: introduction,body,conclusion and appendix.The introduction mainly introduces the significance of the topic,research ideas and methods,data sources,and combs the research overview.The text consists of three parts.The first chapter analyzes the inheritance and development of Hu Ren uliger by dividing it into five stages on the basis of collecting data from field investigation and consulting relevant literature,and expounds the development and change process of Hu Ren uliger.The second chapter analyzes the audience cognition of Hu Ren uriger’s inheritance and development under the background of new media.By issuing the audience questionnaire on the "questionnaire star" platform,the author obtains the audience’s cognition of Hu Ren uliger’s inheritance and development and Hu Ren uliger’s new media audience cognition,and makes an in-depth analysis.The third chapter mainly analyzes the inheritance and development dilemma of Hu Ren uliger under the background of the new media era,and puts forward relevant countermeasures and suggestions.Combined with the research results of the previous part,it is found that the problems of Hu Ren uliger’s inheritance and development in new media lie in the problems of content angle to be expanded,content lack of innovation,single presentation form and low audience participation.Based on this,this paper puts forward some suggestions,such as enriching content and theme,enriching presentation forms,expressing new connotation,strengthening audience interaction,strengthening hulqi team construction and so on.The conclusion summarizes the content of the full text.The appendix mainly explains the questionnaire and field survey related pictures.