A Study Of Dynamic Visual Effects Of Chinese Character Design In Museum Scenes

With the rapid development of digital media and changes in communication methods,digital media are becoming more and more common in visual communication.As an important carrier for disseminating information,Chinese characters must take up and meet the needs of traditional paper-based print media and screen-based digital media,and the dynamic visual effects of Chinese character design have important cultural value and research significance.In the context of the digital era,this paper discusses the current situation and development trend of Chinese character design from the perspective of academic and commercial fields respectively;the theory,essential properties and visual presentation of font dynamism;the visual logic,information communication advantages and application presentation of Chinese character dynamism in museum scenes;and finally,the experimentation and exploration of dynamic visual effects of Chinese character design in participatory museums.In the broader context of digital communication,dynamic visual effects of Chinese characters become the future trend of Chinese character design.Considering both the museum’s exhibition and its own promotion,the dynamic visual effects of Chinese character design also becomes the best consideration and choice for the museum.On the one hand,for museum exhibitions,the dynamic design of Chinese characters carries cultural and communication values,and the ornamental visual language increases the rate of dissemination of cultural information.The dynamic design of Chinese characters takes public space as a medium,and the trend is to study the interactive and immersive experience of its mass media,thus making museums,as cultural venues with educational functions,the best place to experiment with dynamic visual effects of Chinese characters.On the other hand,museums are also extending the dynamic visual effects of Chinese character design for their own promotional needs;at the same time,they are using dynamic Chinese character scene-based or interactive design to create a social atmosphere for audiences to engage in social experiences,facilitating the transformation of traditional museums into Web 2.0 participatory museums.