Research On The Digital Expression Of Jiajiang Woodblock New Year Picture Art

Jiajiang Woodblock New Year Painting(also known as Jiajiang New Year Painting)is a traditional art that uses paper as a carrier and visually presents itself through complex production techniques.This artistic expression based on visual language,using traditional woodblock overprinting to summarize and reconstruct real life,and endowing Jiajiang New Year pictures with life emotions and beautiful meanings,allows them to display their unique artistic charm and aesthetic expression.However,in the current new media environment,with the development of diversified and multi-level visual culture,new media and communication methods,as well as changes in the aesthetic needs and value orientations of the public,new requirements have been put forward for the creative performance of traditional woodblock New Year pictures.Therefore,in order to adapt to the changes of the times,woodblock New Year pictures have begun to continuously update their themes and content,constantly try to create patterns and forms of expression,and expand their development space.This article takes the national intangible cultural heritage Jiajiang New Year pictures as the research object,and carries out the creative practice of digital picture books with Jiajiang folk culture as the theme.During my research,the author found that the current Jiajiang New Year pictures lack skilled personnel,the sales market of New Year pictures is sluggish,and the digital works used for new media dissemination are extremely scarce.Therefore,this article takes the digital expression of Jiajiang New Year picture art as the research direction,starting from the relevancy of combining Jiajiang New Year picture art with digital picture books,analyzes the language style and presentation form of Jiajiang New Year picture art in digital picture book creation,explores the creation method of Jiajiang New Year picture art in digital picture books,conceives the basic framework of personal work "Shi Gu Niu",and conducts experimental case studies on the digital expression of Jiajiang New Year picture art.In the research,the author summarized excellent cases of the combination of digital technology and New Year painting art,specifically analyzed the audio-visual performance methods such as color,sound,and lens language in digital New Year paintings,and explored how to comprehensively use digital technology to enrich the audio-visual performance and digital presentation of the artistic language of Jiajiang New Year paintings.Finally,combining the aesthetic needs and value orientations of the public in the current new media environment,we will seek digital expressions that meet the aesthetic needs of the public,and promote the digital dissemination and development of Jiajiang traditional culture with adaptive development principles.