| Museums serve as important institutions for public cultural services,acting as key carriers showcasing the cultural image and charm of cities while bearing the mission of disseminating regional culture.However,due to time and space constraints,people cannot visit museums at any time,posing obstacles to the spread of regional culture.With the popularization of 5G and the catalyst of the pandemic,online digital communication platforms have been improved,becoming essential channels for museum exhibitions and communication.Digital platforms have expanded the scope of art museum communication,enriched cultural communication methods,increased the influence and dissemination of national culture internationally,and promoted understanding and exchange between different cultures.This study takes the Sichuan Jinsha Site Museum as an example to explore how to create an online museum brand with regional characteristics through interface design.Firstly,this paper will sort out the materials through literature research,case investigation,and data analysis.Then,unique cultural elements will be designed and transformed into distinctive product semantics,graphics,and other design elements to be applied to personalized interface design,thereby creating an online museum with unique regional characteristics.Finally,by analyzing the explicit layer of visual image design and the implicit layer of user experience in museum interface design,this paper explores the special expression of regional culture in interface design and creates an online museum brand image with unique regional characteristics.The findings of this study will contribute to exploring how regional culture can highlight its unique cultural characteristics in interface design,better improve the diversified structure of museum brand building,enhance the communication channels of museum brands,and strengthen the connection between digital technology and the public,which is of practical significance for museum brand construction. |
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