A Study Of The Construction Of Collective Memory Of Rural Folk Activities

Since the new century,the rapid development of society,the expansion of the globalization process,and the rejection of many traditional cultures have hindered development,and traditional culture has therefore faced more severe challenges.In addition,the gradual disintegration of a large number of traditional villages also means that rural folk activities have lost their roots and inheritance space.In recent years,China has gradually recognized the importance of traditional culture in building national soft power,paying more and more attention to the inheritance and protection of traditional culture,and promoting and promoting the excellent traditional culture of all regions and nations to revitalize Chinese civilization.As a powerful carrier of rural collective memory inheritance,folk activities are gradually recognized and tapped.Many villages have set off a wave of revival of folk activities to reconstruct and reproduce the traditional folk activities handed down from generation to generation in the memory of their ancestors,and revitalize the development of the village.Based on the on-the-spot investigation of M Village in Quzhou City,Zhejiang Province,the most representative carrier of the rural collective memory is the folklore activity based on the “Sacrifice in spring”.The reconstruction of rural collective memory depends not only on the material forms such as texts,landmark buildings,or non-material forms of memory carriers,but also on the power of multiple memory subjects such as villagers,cultural elites,and governments.Therefore,with the help of the theory of "collective memory",the article analyzes why collective memory of folklore activities has lost memory in M village,and the reasons for collective memory reconstruction in the new era,and analyzes M village from the memory subject and memory carrier.How the collective memory of folk activities is reconstructed.Finally,through the collective memory reconstruction of rural folk activities,the tentative exploration of how to make folk activities have tenacious vitality,thus promoting the coordinated development of folk activities and villages.