Research On Cultural Communication Strategy Of Micro-documentary In The Context Of New Media

At present,with the change of shooting methods and media communication methods,emerging communication platforms.For example,Weibo,We Chat,short video,and TV continue to occupy people’s vision.The new media platform extended by the replacement of media breaks the monopoly of the original traditional media and is a communication platform for disseminating various information.China’s traditional documentaries are difficult to carry out substantial development in the trend of the times,as a new platform and new form of documentary dissemination in the era of new platform.With its advantages of micro-production,micro-documentary achieves wide dissemination and attracts public attention on the basis of maintaining the authenticity and objectivity of documentaries.The popularization of its narrative,the diversification of thinking methods,the diversification of filming,and its own uniqueness have all formed a system,which indicates the huge development potential and progress space of micro-documentaries.In the field of new media,with the update of network technology and the change of communication patterns,the public’s browsing of different cultural forms has changed to a simple,fragmented,and fast way.It is particularly important to use a form that is easy for people to accept and understand to spread Chinese stories,how to better accommodate different cultural knowledge and civilization achievements,and deepen cultural understanding and identity.As a new form and form of communication cultural carrier,micro-documentary enables different cultures to spread in a more autonomous and free way.Combined with the new media era,this thesis explores the current situation,characteristics and development difficulties of micro-documentary cultural communication.Using Laswell’s "5W" theory and "5W" theory,by summarizing some new characteristics and new characteristics of micro-documentaries,we can find out the ways and methods of micro-documentary creation and dissemination,and better study how culture can be better disseminated in terms of subject,content,media,audience,and effect.The first chapter of this thesis mainly describes the background of the current new media era,what is the significance of cultural use of micro-documentary communication,the research concepts and ways,and What do experts think about micro-documentaries?etc.,based on the content characteristics of micro-documentaries,what kind of environment and what methods are used to break through micro-documentaries in the new media era.The second chapter mainly defines the concepts and characteristics of new media and micro-documentaries,and what theories are used to analyze how the Chinese of micro-documentaries spreads.The third chapter mainly describes the current situation and problems to be faced in the cultural communication of micro-documentaries in China,and the innovation points in the dissemination of micro-documentaries in China,including production mode,communication routes,spread content,etc.Chapter 4 mainly sorts out what strategies need to beadopted for micro-documentary cultural communication,and this chapter takes new media as the background to demonstrate the operability of micro-documentary cultural communication through practice.In order to realize the rich cultural of micro-documentaries,it is necessary to expand the ways to blaze new trails transformation of micro-documentaries,and deeply explore China’s own cultural themes,so as to achieve the purpose of spreading culture.