The Research And Study On A Micro-documentary About Heritage,"If National Treasures Can Speak"

The era of new media comes with the popularity of smart phone and social media.The new media context has become an important communication medium for the current drama,film and television works,it also brings the pace and freshness to this era.which means more and more young people and pioneering artistic are attracted.With the trend of new media.Micro-documentary.an adjustment and revolution of documentary,meets the needs of audience fragmentation.At the same time,this transformation gives us a way to express the cultural values of great humanity and great Chinese history in a shorter form and more diversified channels,and then pushed to certain target users with the big data algorithm to make the information marketing output preciselyIn 201 8.a 100-episode cultural relics micro-documentary "if national treasures can speak" was born with exquisite interpretation perspective,emphasis on interpretation of cultural connotation and a variety of advanced technological means to reproduce the historical scene,sketching a three-dimensional space about cultural relics for the audience in five minutes.In these episodes.hundreds of national treasures are presented in the form of micro-documentaries,which combine the history of cultural relics with ingenious montage techniques、advanced digital production technology and vivid animation.which attracts audience watch it again and again.In those stories,evolution of Chinese civilization is prescnted,and the "Video index" which is generated by those stories is to connect Chinese civilization in series to make cultural relics are no longer an independent unfamiliar term,but become a vivid and specific story of the era of China.When it is uploaded to online platform,the film received 16,026.000 views just on bilibili.com along with 115,000 comments from the live commenting.In 2019,"If National Treasures Can Speak" won the special award of the 15th "five one project" award of the publicity department of the CPC central committee for spiritual civilization construction,which represents China’s recognition and support for literary and artistic creation of micro-documentaries in recent years.lt also has expanded the new creation style of documentary in the context of new media and successfully promoted it through the lnternet,which undoubtedly has a far-reaching impact on the development of documentary.The research on its creation is not only to study the micro-documentary form.but also to analyze how to use narrative,video and techniques to create more popular documentary works for young generation.This paper will take "lf National Treasures Can Speak" as the research object and text research method will be used to comb through the origin and development of micro-documentary.At the same time,theory research method will be adopted to make a specific analysis of "If National Treasures Can Speak" in terms of artistic style,audio-visual language and narrative perspective,rhythm and structure.In the meantime,quantitative analysis is applied to make a statistical analysis on the types of music,the unique sound and the historical and cultural age and type of the relics.Through research and discussion,this paper explores the means of creation of this film to provide some reference for other documentary in same subject on how to convey the national cultural spirit and show cultural confidence in drama,film and television works.