A Study On The Construction Of The Yellow River Image In Documentary Films On The Yellow River Theme From The Perspective Of Visual Rhetoric

In the internet society,visual images are more able to capture the audience’s attention in a short period of time than words,stimulating their senses in their unique form,and deepening their acceptance.Therefore,analyzing and researching documentaries on the Yellow River theme is conducive to exploring the creators’ construction techniques and shaping techniques for the image of the Yellow River,so as to better construct the image of the Yellow River in the future and promote the inheritance of the Yellow River image and Yellow River culture in the new era.In the era of new media,documentaries on the Yellow River theme convey the Yellow River culture and shape the image of the Yellow River through video format,playing an important role in reshaping traditional Chinese culture and bringing traditional skills to life.This article takes documentaries on the Yellow River theme as the research text,with the image of the Yellow River as the research object.From the perspective of visual rhetoric,it conducts research and analysis on the construction of the Yellow River image through visual discourse and visual grammar,in order to explore how the Yellow River theme documentaries construct the image of the Yellow River from a rhetorical perspective and what kind of Yellow River image they construct.From the perspective of visual grammar,by analyzing the visual elements,auditory elements,lens presentation,and screen construction in documentaries on the Yellow River theme,the structural hierarchy of audio-visual elements is clarified,and the rhetorical techniques for constructing the image of the Yellow River in documentaries on the Yellow River theme are found.The creators of documentaries use camera language such as close shot,medium shot,and close-up to shape the characters and things in the documentary by changing their shooting techniques.In the construction of the screen,the use of colors and changes in perspective are adjusted based on the characteristics of the object,thereby constructing the image of the Yellow River from multiple angles.From the perspective of visual discourse,by analyzing the discourse logic and meaning space constructed by creators in documentaries on the Yellow River theme,we can identify the deep connotations behind the visual text.The persuasion purpose of creators is woven into visual texts,presented in the form of images to the audience,emphasizing the reconstruction and persuasion of the meaning level in visual images.Using techniques such as metaphor,metonymy,and imagery to promote the audience’s acceptance and understanding of visual texts,thus constructing the image of the Yellow River at a deeper level.From the perspective of visual cultural presentation,summarize and summarize the construction of the image of the Yellow River in documentaries on the theme of the Yellow River,and write the visual presentation in textual form.The Yellow River themed documentary visually presents the image of the Yellow River through two aspects: image facts and image emotions.From the documentary,it is found that the historical changes of the Yellow River,the image of the people in the Yellow River basin,the ecological structure of the Yellow River,and the spiritual civilization of the Yellow River jointly constitute the image of the Yellow River.The analysis and research of the image of the Yellow River is the study of these contents.By reviewing the historical changes of the Yellow River,the characteristics of the people in the Yellow River basin,and the achievements of spiritual civilization produced along the Yellow River,we can help the audience understand the connotation of the image of the Yellow River and provide direction and suggestions for the construction of the image of the Yellow River in the future.