Research On The Multiple Role Construction Of TV Cultural Program Hosts

With the popularization and application of the Internet and digital technology,the media ecosystem has undergone tremendous changes.The new media era of user first and content king has arrived,and television programs have ushered in a peak of innovative development.With the support of technology,TV cultural programs with high and low scores have flourished like mushrooms after rain,with more innovative themes,richer content,and diverse presentation methods.As the main communicator,the role and identity,responsibilities and functions,as well as expression methods of the host have changed accordingly.In this regard,exploring the roles played by current hosts in television cultural programs and how to construct these roles to better adapt to the innovative development of television programs and meet the diverse aesthetic expectations of audiences has become the focus of research.This study is based on the broadcasting and hosting arts major,borrowing relevant theories such as communication studies,social performance studies,and drama performance studies,and using research methods such as literature analysis and case analysis to study the social,media,and performance roles of hosts.Using "China in the Classic" as a typical case study,analyze the path of multiple role construction for hosts in the program,in order to provide more valuable experiences for hosts to learn from.Firstly,accurately positioning the social,media,and performance roles of the host from a theoretical perspective,in order to clarify the role responsibilities of the host;From the perspective of communication studies,this article analyzes the reasons for the diversity of host roles and concludes that changes in social environment,production methods,and audience needs are important driving forces for the diversified development of host roles.Secondly,focusing on the research object,by sorting out the responsibilities and functions of the two hosts,Wang Jianing and Sa Beining,in "China in the Classical",we summarize the construction paths of the three roles of hosts in the program.That is,to construct their social roles through spiritual guidance and cultural construction,to construct their media roles through topic guidance and participation in creation,and to construct their performance roles through stage performances and program connections.Finally,starting from reality,implement the research proposition,which is the reflection on the multiple role construction of TV cultural program hosts.The presentation of multiple roles is both an opportunity and a challenge for the host.In the process of character construction,it is inevitable to encounter difficulties in balancing multiple identities and achieving all-round development,which requires attention.On this basis,it explores the optimization strategy of the role construction of TV cultural program hosts in the new media environment from three aspects: three-dimensional role modeling,expression innovation,and internal quality improvement.This article aims to provide a new perspective for the presentation of host roles,and promote the comprehensive development of TV cultural program hosts by studying the construction of multiple roles of hosts.