Comparative Study On Book Binding Design Between Zhu Yingchun And Yukimasa Matsuda

After the founding of New China,the publishing industry has been vigorously advancing,with binding artists and book illustrators gathered together,and fruitful results have been achieved in book theory and design practice.Book binding design has gradually shifted from its previous focus on form to the expression of book artistic concepts and emotions.Book designers have begun to try to promote personal aesthetic attitudes and artistic ideas through books,as Gombrich once said: "There is no art,only artists.".Artists of every era strive to create new aesthetic ways with their own concepts,constantly breaking boundaries.The research content of this article focuses on Zhu Yingchun and Matsuda Xingzheng,two Chinese and Japanese book binding designers,to enter into theoretical research on book binding art from the perspective of comparative research,to perspective the foundation of book design style formation from the perspective of the artist from the perspective of the creative subject,and to compare the relevant theoretical research on the formation of book design forms from Chinese and Japanese culture through a small perspective research method.There are many domestic documents on Zhu Yingchun’s book binding design,but due to the language differences between Japanese and Chinese,as well as the difficulties in writing and translating works,there is very little research on Mr.Matsuda Xingzheng.The research foundation of this article mainly comes from interviews,designer creation practices,and a small amount of related research.This article starts from the causes of the design styles of Zhu Yingchun and Matsuda Xingzheng,and after introducing the biographies of Zhu Yingchun and Matsuda Xingzheng and their different design concepts influenced by their personal experiences in turn,with specific design cases as the starting point,traces back to the source and deeply analyzes three groups of related concepts,namely,"nature" and "symbol","blank space" and "minimalism","form" and "content",to explore the topics,covers The differences and similarities in craftsmanship are intended to provide an overall understanding of the design styles of Zhu Yingchun and Matsuda Xingzheng,summarize their understanding of the contemporary significance of book binding design,summarize the original design concepts they advocate,and thus point out the possible development trends of the new generation of book binding designers in China in the future.Previous research on book binding has focused more on text content and audience needs,emphasizing the functions of books.This study focuses on two outstanding Chinese and Japanese book binding designers,Zhu Yingchun and Matsuda Xingzheng,paying more attention to the designers’ ideas,experiences,and aesthetic attitudes,and shifting research from an objective dimension to a subjective dimension,increasing the diversity of research.