Research On Corporate Financing Structure And Efficiency Of J Film And Television Company

All along,our country has been calling on the people to "vigorously develop cultural industry,promote cultural industry to become a pillar industry of national economy".The cultural industry is mainly characterized by low energy consumption,low pollution and high added value.Vigorously promoting the development of the cultural industry is not only the urgent need to thoroughly implement the scientific outlook on development,but also the inevitable choice for the country when facing the transformation and upgrading.At present,the development of China’s cultural industry is still full of obstacles and frustrations.How to scientifically and effectively operate cultural enterprises,improve the management level of cultural enterprises,and build cultural industry chains are still issues that need to be paid attention to.Among them,due to its own particularity,cultural media enterprises are limited in financing in the financial market,which affects the vigorous development of media enterprises.Therefore,it is of great importance to solve the financing problem of cultural industry.In this thesis,by analyzing and studying the financing structure and efficiency of J Film and Television Company,the author expounds the existing financing methods and structure of J Film and Television Company mainly by means of comparative research,literature review and field investigation,discovers the existing problems in the financing of J Film and Television Company and proposes feasible solutions.Currently,J Film and Television Company has a single financing form.The structure is unreasonable.Through data analysis,the current financing efficiency is evaluated.After analyzing the effectiveness of DEA model in evaluating the financing efficiency of J Film and Television Company,the input-output indexes of each stage are determined,the DEA model for evaluating the financing efficiency of J Film and Television Company is established,and the static results are analyzed.By reducing the proportion of internal financing,increasing the strength of bank loans,developing new financing methods,realizing the diversification of financing subjects,taking government funds subsidies and other specific measures,J Film and Television Company can improve its financing structure,get rid of financing difficulties as soon as possible,and promote its stable,long-term and orderly development as soon as possible.J Film and Television Company is one of the most common small and medium-sized enterprises in cultural media enterprises.The discussion on its financing problem can not only help J Film and Television Company optimize its financing structure and improve its financing efficiency,but also provide certain reference for other enterprises with similar financing problems in the cultural industry.However,the situation of J Film and Television Company is also special to other general media companies,so specific countermeasures to optimize financing institutions have certain limitations,and each company needs to analyze specific problems.If we want to vigorously develop the cultural industry and build a strong cultural country,we cannot do without the mutual help of enterprises and the government.The government needs to introduce policies to give companies more financial support;enterprises should improve financing methods and management level to seek better development.