Research On The Visual Image Design Of Yancheng City Based On Sea Salt Culture

Yancheng is located in the Yellow Sea,the ancient called "salt blasphemy",is a veritable sea salt city.Sea salt melts in the time like water,infiltrating the vast and rich salt-filled land.With the texture and vein of history,the melted sea salt penetrates into every corner of the city,and a warm and mellow sea salt culture gradually takes shape.Sea salt culture is the root of Yancheng culture and the soul of the city.The charm of sea salt should be diffuse with the modernization development of Yancheng city,and the image of sea salt should also be revealed with the construction of the visual image of the city.Therefore,this paper takes sea salt culture as the main entry point to create the visual image design of Yancheng City.First,related concepts and cases are sorted out.Summarize the related concepts of urban visual image design;Analyze the classic city visual image case,and get enlightenment from the classic case;This paper expounds the value and significance of urban visual image design for the city.Secondly,the city image of Yancheng and sea salt culture related research and combing.Investigate the basic situation of Yancheng City,understand its natural environment,city appearance,history and culture,etc.Sort out and analyze the positioning of urban development;The existing urban visual image of Yancheng is investigated,and the status quo is analyzed,and the advantages and disadvantages are summarized.The sea salt culture was investigated and sorted out,and the sea salt culture was divided into material cultural relics and intangible cultural heritage.Explore the spiritual connotation of sea salt;This paper expounds the value and significance of sea salt culture to the visual image of Yancheng city.Then,it shows the design practice of sea salt culture in the visual image of Yancheng city.Then,the design orientation and content of Yancheng city visual image design are clarified.Establishment of design principles and strategies,namely "5C principle",civilization,completion,communication,creativity,consideration,Summarize the design strategy from the application case of sea salt culture to stimulate the design inspiration;Show specific design schemes and design effects,including the basic visual part of the city visual image design,such as city logo,standard font,standard color,auxiliary color,auxiliary graphics,city mascot,etc.,as well as the application part of the design,such as cultural publicity system design,traffic system design,tourism souvenir design,etc.Finally,the paper summarizes the urban visual image design of Yancheng and looks forward to the urban visual image design.Call for the construction of a diversified,personalized,international city image.