Research On The Design Of Urban Visual Image In Harbin From The Perspective Of Design Semiotics

A city will show a diverse visual image over times and historical changes.The superposition,accumulation,updating and improvement form the unique visual ecology of the city.These visual image of the city is the external embodiment of urban civilization and urban spirit,and is also one of the most intuitive ways for people to know and understand the city.In recent years,the role of urban visual image as an important part of urban soft power has been gradually highlighted in promoting regional economic development,improving tourism industry income,attracting investment and talents.How to better shape and develop the visual image of the city,and make it promote the development of the city has become the main design idea of urban construction.In order to achieve effect rapidly and efficiently,many cities learned from the development modes and visual elements of other cities in developing their visual images,and ignored their regional context and cultural characteristics,which made the urban visual images face difficulties.Taking the urban visual image of Harbin as the research object,this paper deeply explores the urban culture of the city,introduces the design principle of semiotics,sorts out and summarizes Harbin’s urban image,and refines the visual symbols that can represent Harbin image.From the angle of symbol propagation,it studies the specific application methods of Harbin city’s visual symbols in urban image and makes urban visual symbols important media for the dissemination of urban culture.First of all,this paper fully states the research background of introducing design semiotics in urban visual images and the purpose and significance of studying urban visual images,sorts out the related knowledge of symbol extraction and design semiotics in urban visual images through the research of references and cases,and lays the theoretical base for the on-site investigation and data analysis.On the basis,it analyzes the features of Harbin’s urban visual image and studies the urban visual image by using the semantics,syntax and pragmatics principles in design semiotics.In the design research of Harbin’s urban visual image,it first establishes the distinctive features of the city,takes the city’s audience as the orientation,comprehensively optimizes urban resources and takes urban culture as the core,positions Harbin’s urban visual image by following the regional context and dynamically adjusting the urban visual image.Second,it formulates Harbin’s urban visual symbols from three perspectives of language,semantics and pragmatics.At last,it starts from the details,formulates the design methods to enrich Harbin’s urban visual system.The establishment of urban visual image is a huge and complex project,and the way of developing urban visual image is not only one.Along with the development of the city’s cultural trajectory,it will set up a unique city image in people’s minds.This article hopes to take the visual symbols of the city as the breakthrough point to spread the city’s culture and establish the urban image.It will provide guidance for the renewal and construction of Harbin’s urban visual image,and provide high-quality urban visual environment for urban users,and hopes to benefit the future urban visual image construction.