| Under the new epidemic period,the COVID-19 epidemic still has the impact on the tourism economy that cannot be underestimated.In the new pandemic era,the tourism industry is slowly recovering,and it is worth to mention that tourists still want to go travel,and even exhibit "hoarding" behavior under the influence of tourism demand.With tourists paying more attention to the connotation and quality of tourism,experiential tourism has become a preferred choice for tourists.The integrated development of cultural tourism industry is driving the development of various industries,and the museum industry is no exception.More and more tourists are increasingly their intertest of museum tourism,and their desire for museum tourism has gradually shown a more diverse,personalized,and experiential demand.The scene construction and experiential experience brought by the museum are pursued by more tourists.Therefore,it is crucial to further enhance the level of museum scenes and improve the construction of tourist experience scenes.Museums themselves are an important carrier of human historical development and cultural heritage,as well as an important battlefield for showcasing the development of cultural tourism and serving economic development.In the process of promoting the integration of tourism and cultural development,it is necessary to fully leverage the role of museums in promoting the tourism industry.Actively innovate and explore a new tourism development path,starting from meeting the personalized experience needs of tourists,to study museum tourism,which plays an important role in the development of the tourism economy.This article selects the only Longquan Celadon Theme Museum in China even the only one in the world-Longquan Celadon Museum as the research object.Based on learning the theory of experiential economy and scenario theory,data information is collected through a survey questionnaire.On this basis,the ASEB grid analysis method is used to systematically analyze the scene experience of the Longquan Celadon Museum,and to collect the current evaluation of tourists’ tourism experience of the museum,And by analyzing the basic conditions and currently developed tourism resources of the museum,targeted scene reconstruction strategies are proposed for how to enhance tourists’ experience in the celadon museum.Opinions and suggestions are provided for optimizing the scene,enhancing popularity,and driving development,in order to provide tourists with a better museum visiting experience.The article consists of six chapters: The first chapter elaborates on the background,purpose,significance,content methods,and research technology route of this study,and summarizes the current research status and development trends at home and abroad.Chapter 2 elaborates on the concepts of museums,museum tourism,and tourism experience,as well as the theoretical foundations of experiential economy and scenarios.The third chapter focuses on introducing Longquan celadon and its basic overview,and analyzes the tourism development advantages of the celadon museum from five aspects:exhibition exhibits,architectural features,political advantages,cultural advantages,and location advantages.The fourth chapter statistically analyzes the basic information and travel intention of tourists obtained on the basis of the questionnaire survey,and uses the ASEB analysis framework and the Likert scale to calculate and analyze the tourist experience perception degree of each factor in the four dimensions of activities,environment,experience and benefits.According to the data analysis content,we find the problems in the construction of the current scene of Longquan Celadon Museum.Chapter 5 proposes a scene reconstruction optimization strategy for the Longquan Celadon Museum based on the investigation and research conclusions and existing problems.The sixth chapter summarizes the relevant research conclusions based on this study,considers the shortcomings in the research process,and proposes future research prospects. |
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