A Study Of The Tendency Of Jianhua Daily To Identify With Traditional Chinese Culture

Cambodia,as a neighbor of China,has been in close contact with China since ancient times.Southeast Asia,as the region with the closest distribution of Chinese in the world,has a unique "Chinese culture of Southeast Asia ",and the Chinese have also made great contributions to the development of China.This paper focuses on Cambodian-Chinese-language newspaper Jianhua Daily,hoping to find out what kind of traditional Chinese culture that Cambodians more valued and what efforts they have made in Chinese language education in order to inherit this culture.With the development of Cambodia-China relations,it is of great importance to improve the understanding and recognition of Chinese culture in Cambodian society.This is not only because of the significance of culture itself,but also because in the era of globalization,culture has become an important part of the country and soft power.Against this background,the role played by overseas Chinese media has gradually attracted attention,and its dissemination of Chinese culture has become a topic of universal concern.