Intangible cultural heritage has a long history and is an important embodiment of traditional Chinese culture,as it is the wisdom of the Chinese people over the centuries.In the modern media environment with new media as the background,the update of media technology and the change of reading demand not only affect the form of books,but also change its preservation,inheritance and reading methods.The dissemination of our excellent traditional culture and art.The article firstly compares the five senses experience theory,the current research status of the five senses experience in book design and the current research status of intangible cultural heritage book design,and conducts a research on traditional art intangible cultural heritage books,putting forward the common problems of traditional art intangible cultural heritage book design at present.Based on the above,the article confirms the feasibility and necessity of combining the five senses experience theory with the design of traditional art ICH books,and builds a five senses experience design strategy for traditional art ICH books,namely: highlighting the ICH theme atmosphere in the external visual design,accurately presenting the ICH knowledge in the internal layout design,and integrating media to create a multi-sensory experience design strategy.The design of the book is based on the following principles: the visual design of the external form highlights the intangible heritage theme atmosphere,the internal layout design accurately presents the intangible heritage knowledge,the media integration creates a multi-dimensional visual image;the material technology of the book is enriched to highlight the tactile sensation,and the hand-made material package is designed to enhance the interactive experience;the digital audio is added to assist the explanation of the intangible heritage content;the design and publication of creative products create an olfactory and taste experience,adjust the reading emotion and increase the fun of reading;finally,the book "Intangible Heritage Handicrafts and Labour Innovation: Fragrant Bags" is designed and demonstrated.Through the above research,the reading experience of traditional art books on intangible cultural heritage is made more in line with the current context,so that readers are not only the audience but also the participants and inheritors of intangible heritage,thus promoting the dissemination and transmission of intangible cultural heritage. |