Research On Digital Display Design Of "Intangible Cultural Heritage" Based On Experience Concept

With the progress of the times and the continuous development of new technologies,cultural communication and display methods have also quietly developed with the pace of the times.People’s requirements for the display and dissemination of traditional culture are constantly increasing.Therefore,the display of "experience" has to attract people’s attention.The arrival of the experience era has opened up new horizons in the design world.The objects of experience design are gradually shifting from the business world to more and more industries such as the social service industry and the education industry,such as maternal and child services,offline banking services,medical services,and so on.Intangible cultural heritage,as a cultural treasure of the Chinese nation,has also set off a big wave of "intangible cultural heritage" and "intangible cultural heritage" with the advent of the experience age and the rapid development of technology in recent years.It has vigorously promoted the digital construction,display and dissemination of various intangible cultural heritage in China,and the public has an increasingly urgent need to optimize the experience of receiving intangible cultural heritage.Taking the concept of experience design as an opportunity,this paper introduces the dimensions of the combination of "experience design" and "intangible cultural heritage digitalization",and studies the theoretical basis,design elements and strategies,and application cases of the experience design concept.The characteristics and characteristics of the protection and display of the legacy of the digits will be discussed in conjunction with the experience design theory.Through the key analysis of the Qiang intangible cultural heritage exhibition design case of the Qiang Museum in Maoxian County,and propose the experience design plan,at the same time,on this basis,further think about the relationship between intangible cultural heritage display and experience,and the relationship between technology and experience.Leading to research on the transformation of design concepts based on human experience,exploring the development trend of experience design concepts in the future intangible heritage display design.Taking the human experience as the axis,the "experience" design of the Qiang intangible cultural heritage display is gradually based on the five levels of participant needs,experience purpose,experience flow,experience content,and experience display form.The new display experience provided through novel display forms enables participants to experience a variety of experiences,which can not only accept the cultural content and artistic charm of intangible cultural heritage,but also deepen the public’s awareness of intangible cultural heritage As well as the awareness of protection and dissemination,at the same time,it also links the vitality of intangible cultural heritage with sustainable inheritance.