| School sports slogans are a highly condensed version of school sports education concepts and school sports thoughts,which are generated under specific social and historical backgrounds.They originate from the practice and exploration of school sports development,and have a promotional effect on national education policies and mainstream ideas,values,and concepts of school sports development in China.They also play an important role in mobilizing and guiding young students to cultivate sports awareness.At the same time,through the slogan of school sports,we can also understand the historical context of school sports from the founding of New China to the present,reflecting the development of school sports since the founding of New China,achieving a leap and transformation from "instrumental rationality" to "biological sports" and then to "humanistic rationality".This study uses methods such as literature review,comparative analysis,and historical analysis to study the historical changes of school sports slogans since the founding of New China,and draws the following conclusions: 1.The concept of school sports slogans is defined as: in the field of school sports or related to school sports,in order to implement national education policies and convey school sports teaching ideas,in a concise,clear,and colloquial form,it can play a role in publicity A phrase or sentence that mobilizes.2.The origin of school sports slogans in China mainly includes:(1)inscriptions by national leaders and the evolution of ideas;(2)proposals made at important conferences;(3)concise formation of national organizations to promote policies;(4)student creation;and(5)school motto propaganda.3.Through the research on the historical changes of school sports slogans,it is found that school sports slogans convey different sports values and present different characteristics in different historical periods.4.During the development process,school sports slogans present the following characteristics: simplicity,timeliness,pertinence,inheritance,and humanity.The functions of school sports slogans include propaganda functions,mobilization and motivation functions,guidance functions,and education functions.5.The historical changes of school sports slogans in China since the founding of New China have mainly experienced the following four periods: the initial stage of the founding of New China,the tortuous development period,the reform and opening up recovery development period,and the entry of socialism with Chinese characteristics into a new era.6.In the development process of school sports,there are problems such as insufficient utility utilization,insufficient publicity,single communication channels,and insufficient implementation of educational concepts.7.Reflecting on the problems existing in school sports slogans,it is concluded that the development of school sports slogans should be in line with the requirements of the times,and the development of school sports slogans should follow the principle of "people oriented" and attach importance to the promotion of school sports slogans. |