Renewal And Rebirth:"Liu Laoxi" Brand Design And Practice Based On Image Narrative Language

The image era has made the way people obtain information more intuitive and popular.Images not only add convenience to people’s lives,but also provide new forms for the innovation of time-honored brands.The excellent quality and good reputation of time-honored brands can no longer meet their survival in the fierce market competition environment.Many aspects of product packaging,color,derivatives,and so on have also become factors that consumers pay attention to when selecting products.Therefore,how to renew the time-honored brand is an urgent issue to be solved at present.The main focus of this paper is the design and practice of image narration in the Liu Laoxi brand.Through the use of literature research,field survey interviews,and comparative research methods,we can understand the existing problems of the Liu Laoxi brand and consumer demands.We strive to explore the story and regional culture behind the Liu Laoxi brand through image narration,apply narrative theory to the design of the Liu Laoxi brand,and integrate refined brand value expression with intuitive visual presentation of images to fully reflect the historical heritage of the time-honored brand image.In research and design,we have redefined product positioning for consumer groups,enabling brand design to create emotional resonance with consumers,integrating popular visual elements from the perspective of consumers,and attempting to address issues such as Liu Laoxi’s previously mediocre brand image and chaotic visual symbols.By awakening the memory of Liu Laoxi’s brand in consumers,Thereby enhancing brand value and allowing time-honored brands to regain their vitality and continue their glory.