Research On The Promotion Of Youth Cultural Self-confidence In The New Era Under The Background Of Media Convergence

Culture is the source of a country’s survival and vitality,and provides a strong spiritual support for the development of the country and the nation.The report of the Party’s 20 th National Congress emphasized that cultural self-confidence must be enhanced on the new journey of building a modern socialist country in an all-round way.Young people are the builders and successors of socialism with Chinese characteristics,and their cultural confidence affects the overall trend of cultural development and the construction of cultural soft power of the country.In the process of cultural inheritance and development,young people are an indispensable force.Only by enhancing the cultural confidence of young people in the new era can we provide a steady flow of power for the construction of a strong socialist culture.In the context of the rapid development of media integration,cultural communication channels are gradually increasing,the speed of information transmission is rapidly increasing,various thoughts of thought are intertwined,and social ideas are increasingly diversified.In such an environment,various forms of cultural thoughts and values have a certain impact on the youth group,which brings opportunities and challenges for the enhancement of youth cultural confidence in the new era.Therefore,under the background of media convergence,it is the focus of this paper to explore ways to improve the cultural confidence of young people in the new era.This paper consists of four parts.The first part is introduction.This paper mainly describes the research background and significance,literature review,research methods and theoretical innovation.The second part,basic overview and related theories.This paper expounds the connotation of media convergence and cultural confidence,and clarifies the positive and negative effects of media convergence on the promotion of cultural confidence.Guided by the cultural thoughts of Marx,Engels and Lenin,and supported by the important discourse of the leaders of the Communist Party of China on culture and cultural confidence,this paper sorts out the theoretical basis and formation of culture and cultural confidence.The third part,the analysis of the current situation of youth cultural confidence in the new era.Through the form of questionnaire,the current situation of cultural confidence of young people in the new era is analyzed and studied.Combined with the background of media integration,the achievements and existing problems of cultural confidence of young people in the new era are summarized and the causes are analyzed.The fourth part,under the background of media convergence of the new era of youth culture confidence enhancement effective path.From the perspective of media convergence,in-depth research is carried out from four aspects: the guiding function of mainstream media,the supply quality of cultural content,the management mechanism of emerging media and the joint efforts of schools,families and society,to explore the realization path of enhancing the cultural confidence of young people in the new era under the background of media convergence,so as to enhance the cultural confidence of young people in the new era.