Research On The Development Path Of Rizhao Peasant Painting Under The Background Of Rural Revitalization

Rural revitalization requires the revitalization of rural culture,and rural cultural revitalization is of great significance to improve people’s civilization literacy and enhance residents’ happiness.In this regard,the CPC Central Committee and the State Council clearly proposed that in order to realize rural revitalization,attention should be paid to protecting and developing excellent traditional culture with local characteristics,supporting rural cultural teams,and setting up cultural industries.Rizhao peasant painting is a representative folk art in Rizhao area,with its unique geographical location,with its brilliant colors,exaggerated lines and full composition,reflecting the unique local customs of Rizhao area,with relatively rich cultural connotations.Nowadays,the slogan of rural revitalization sounds,Rizhao peasant painting,as a folk art based on the countryside,portraying the countryside and drawing the countryside,is also an excellent intangible cultural heritage of China,playing an irreplaceable role in the construction of rural culture.Rizhao peasant paintings not only carry the memory of the times and folk aesthetics,reflect the social culture of different regions,but also are affected by the changes of the times,and have a high value of the times: it is conducive to establishing a new socialist fashion,highlighting regional cultural characteristics,and driving the local cultural industry.Taking rural revitalization as the background of the times,taking the theory of collaborative governance and the theory of heritage living protection as the theoretical basis,this paper analyzes the functional role of peasant painting in rural revitalization,deeply excavates the historical value and significance of Rizhao peasant painting through literature analysis,understands the development history and current situation of Rizhao peasant painting through field research and interviews,and explores the survival of Rizhao peasant painting.Then a practical development path for Rizhao farmers is proposed.By analyzing the historical overview and inheritance and innovation status of Rizhao peasant paintings,this paper finds that there are problems such as insufficient protection mechanism of peasant paintings,insufficient stamina of inheritance strength,loss of local characteristics of peasant paintings,low industrialization of peasant paintings,and single sales channels.The reasons for this are insufficient government attention,serious loss of peasant painting creators,shrinking rural life affecting the creation of peasant painting content,scattered peasant painting business failing to form economies of scale,weak brand effect of peasant painting,and lack of publicity.Based on the above problems,this paper puts forward countermeasures and suggestions for the development of Rizhao peasant painting,that is,improve the protection mechanism of peasant paintings’ rights and interests,and improve the living status of peasant painters.Pay attention to the sustainable development of peasant paintings,and pay attention to the cultivation of inheritors of peasant paintings;Take root in rural life and enrich the creative content of peasant paintings;Strengthen the construction of cultural industries and increase the economic value of peasant paintings.Through the study of this development path,the era value of Rizhao peasant paintings in rural revitalization is fully presented.