Research On Mass Culture Construction In The New Era Under The Tendency Of Pan-entertainment

The Communist Party of China has always attached great importance to cultural construction,and the Party’s leadership in cultural construction has gone through the process from cultural salvation,cultural foundation,cultural rejuvenation to the implementation of the strategy of strengthening the country through culture.After the reform and opening up,popular culture has become a hot spot in contemporary cultural research.So far,there are still many problems in the construction and development of mass culture,exposing such abnormal cultural phenomena as "only flow","only appearance level","sissy" and "vulgar Internet celebrity",which hinder the healthy development of socialist values,poison the formation of correct values of young people,and affect the realization of the goal of cultural power.This paper starts from the background of the theory of mass culture construction,aims at the current situation and problems of the pan-entertainment tendency of mass culture,consulates relevant materials,carries out questionnaire survey and data analysis,and fully combines the current research results to analyze the reasons from seven aspects: social background,economy,cultural environment,employees,people,technology and supervision.Moreover,it summarizes the construction path of mass culture in the new era from seven perspectives: Marxist cultural view,Chinese modern mass culture,government and law,mainstream media and we media,mass culture consumers,teenagers and cultural enterprises,hoping to provide new reference for correcting the wrong tendency of pan-entertainment under the goal of high-quality development of mass culture.Thus,it can promote the prosperous and healthy development of mass culture and help the construction of socialist cultural power.This paper is divided into five parts:The first part,the introduction.It mainly includes the source and significance of the topic,the research status at home and abroad,the research ideas and methods,and the innovation points of the paper.This part is the research basis of this paper.The second part,basic connotation and related theory overview.This paper mainly clarifies the basic concepts from three perspectives: culture,mass culture,entertainment and pan-entertainment,recognizes the development and expression forms of mass culture in the new era,sums up the definition and expression of the tendency of pan-entertainment in mass culture construction,and further clarifies the theoretical sources of mass culture construction.The third part,starting from the investigation of the current situation of mass culture pan-entertainment tendency,combined with its performance in cultural product providers and cultural consumers,summarizes six aspects of negative influence caused by this tendency.The fourth part,aiming at the current problems,analyzes the reasons for the existence of pan-entertainment tendency of mass culture from seven aspects,namely,social background,economy,cultural environment,practitioners,netizen,technology and supervision.The fifth part,combined with the reality,puts forward the construction path of mass culture in the new era from seven aspects,including Marxist cultural view,Chinese style modern mass culture,government and law,mainstream media and we media,mass culture consumers,teenagers and cultural enterprises,so as to promote the prosperous and healthy development of mass culture,enhance the soft power of culture and promote the construction of a powerful cultural country.