Research On The Design Of NFT Digital Art Community Based On User Experience

With the progress of science and technology and people’s demand for social progress,NFT has been proposed and filled the vacancy of NFT digital art market.Its emergence has realized the assets of virtual goods,so this concept with both sci-fi sense of the future and practical significance began to be known by the public,and has also become a competitive project for the future development direction of ‘big factories’ in various industries.Therefore,based on the theoretical support of user experience,this study adopts methods such as big data analysis and competitive product analysis to explore and study the effective sales mode of NFT digital art,which not only obtains the design scheme of NFT digital art community design from birth to landing.Firstly,this paper compares and analyzes the current situation of NFT digital art market at home and abroad,in order to find out the existing problems of serious user loss of domestic market platform and low value of NFT digital art.Secondly,by combing,analyzing and defining the concepts related to NFT and using big data analysis method and competitive product analysis method to compare and analyze the competitive products in the same field of NFT digital art community,combined with the theories related to user experience and collected user needs with the help of questionnaire survey and user interview,the strategic positioning of NFT digital art was established,so as to determine the horizontal demand of the market.Put forward the theory of necessity of NFT digital art community design.Finally,by constructing the user experience element model based on the design of NFT digital art community,namely focusing on the detailed study of the design content involved in each part of the community,the longitudinal study of the depth of NFT digital art community design is completed,so as to complete the design practice of‘Joe’ NFT digital art community according to the guidance of the research theory.It is hoped that the research of this paper can effectively solve some existing problems in NFT market and put forward some new thinking for the future metacosmic process of society.