Research On Visual Design Of Internet Hot Words

In recent years,with the support of modern information technology,Internet hot words have developed rapidly on the Internet,reflecting social hot events and social phenomena from multiple perspectives and at multiple levels in real time.They are widely spread and have a high popularity.The language of Internet hot words is humorous and some words are ironic.They have the functions of public opinion supervision,public opinion reflection and entertainment relief,which is the concrete embodiment of Internet users’ right to speak.The purpose of this thesis is to design and study the visual conversion of Internet hot words,a language symbol,to express semantics with graphic symbols,and to explore the visual design practice of Internet hot words.This thesis takes the network hot words as the fundamental starting point,analyzes the definition,characteristics of The Times,social functions and other aspects of the network hot words and excavates their design value,and then analyzes the meaning of the network hot words with the help of the express meaning and implied meaning of semantics,and then uses the semiotics of class,symbol,symbol to express the semantics,so as to realize the visual conversion of the network hot words.Then,relevant research and analysis are carried out on Internet hot words and their visual design cases to understand the current status and design trend of the visual design of Internet hot words,and then the design principles,methods and presentation forms of Internet hot words are refined.Finally,the above research results are verified through the visual design practice of Internet hot words,and the design is applied in appropriate cultural derivatives,so as to promote the development of Internet hot words.This thesis finally summarizes and sorts out the three design principles and four design methods that should be followed in the visual design of network hot words,and specifically discusses the visual design ideas of network hot words in the graduation design report,which has certain reference value for the visual design of network hot words and other languages in the future.