Research On The Creation And Communication Restructuring Of Chinese Food Documentary In The Vision Of The New Media

With the development of mobile Internet technology and new media platforms,Chinese food documentaries have shown a booming scene.Its creative techniques,narrative strategies,and communication methods are actively in line with the current new media environment,showing strong vitality and adaptability to the times.In2018,"Flame World" was officially aired on Zhejiang Satellite TV and Tencent video platforms.This food documentary continues the creative method of "China on the Tip of the Tongue".It also fully uses high-tech photography methods,and uses micro-photography and macro photography to enrich the lens composition of food documentary.At the same time,"Flame Earth" uses the combination of network networks to attract multi-platform audiences and expand the effect of communication.After the food documentary was broadcast,it caused a good response in society to form a phenomenon-level dissemination.After that,the new media platforms have joined the creation of food documentaries to integrate the advantages of the new media into all aspects of the creation and dissemination of food documentaries.Net gourmet documentaries have sprung up in a lot of spring.As a key driving force for the innovation of food documentary content and industrial change,the new media affects the text selection and creative style of food documentaries,and has spawned the vertical screen form and of the food documentaries.Microcar communication method.This article analyzes the influence of new media on domestic gourmet food documentaries from two aspects of content analysis method and comparative research method from the aspects of content and communication.In the context of the new media,net food documentaries do their best to "fine" and "fully" in text selection.In terms of creative style,creating a " multiple style " to adapt to the era,and the "young group" is locked in the positioning of audiences.At the same time,the "vertical screen" is launched in terms of communication to create a sense of immersion.It is keen to "micro-style" to facilitate platform linkage and form a communication field.It can be said that the new media has constructed the content creation and dissemination of food documentary.