Enterprise Value Evaluation Of Fashion Culture Based On EVA-BS Model

In recent years,trendy culture has seen a major explosion and boom.The cultural industry is increasingly contributing to politics,the economy and other areas of society.The development of new industries has given rise to the emergence of various outstanding trendy cultural enterprises and various economic actions in the capital market.Culture is increasingly linked to economic development and has become a growth point for economic development.Therefore,an accurate assessment of the value of trendy cultural enterprises is not only conducive to the high-quality development of China’s cultural industry and the enhancement of China’s cultural soft power,but also enables reasonable development planning for the enterprises and helps market investors to make the right judgement.Trendy cultural enterprises have the characteristics of high investment,high value-added products and light assets,and when using traditional valuation methods,they often face problems such as difficulty in finding reference enterprises,companies not yet profitable and lack of historical data,which can make the valuation results difficult to accurately reflect the intrinsic value of the enterprise,and therefore further research is needed in the selection of valuation methods.In this thesis,we will take Bubble Mart as an example to discuss the valuation methods of trendy cultural enterprises.Traditional valuation theory is the basis of enterprise valuation theory.Due to the valuation difficulties in valuing trendy cultural enterprises,traditional valuation methods may not be suitable for this purpose.Therefore,this thesis analyses the traditional enterprise valuation methods and real options theory,explains the advantages and disadvantages of using the traditional methods of valuation,finds that they are not applicable to valuing trendy culture enterprises,and justifies the choice of the EVA-BS model to achieve the valuation of trendy culture enterprises.Based on an analysis of the value of Trend Culture,a valuation system for Trend Culture enterprises is established,using the EVA model in order to assess the current value of the business.The influence of non-financial factors was also taken into account and a valuation framework for potential options of Trendy Culture was developed to assess the potential value of Bubble Mart’s business using the B-S model.The results show that using only a single valuation method to assess the value of a trendy culture business can be insufficiently applicable and does not accurately reflect the value of the business.the combined EVA-BS model is a method that can be used to assess trendy culture businesses based on their characteristics and the issues they face.In this thesis,the B-S model is applied by taking into account the user value of the enterprise,introducing a user value assessment model to calculate the present value of the subject,and refining the combined model in order to provide new ideas for the valuation of trendy culture enterprises.