Research On Foshan City Brand Image Design From The Perspective Of Image Narrative

Accelerating the urbanization process,urban between the increasingly fierce competition,the traditional city construction and design a shift,people for the city brand.Some cities in our country in recent years on the city brand construction has made the corresponding change and improvement,but to imitate each other between the two cities,plagiarism,lack of personalized questions.There is currently no perfect brand image design,Foshan and in the development of cultural industry is relatively weak,in order to solve the Foshan city of the existing problems,The article will think about how to get the image narrative theory combining with urban brand image design,take advantage of the narrative to promote the image of city brand influence.After the interpretation of the basic concept,this thesis introduces related discipline knowledge,seek image narrative and the connection between the urban brand image,Using the advantage of image narrative to analyze the existing problems of Foshan city brand,set up the image narrative is to the brand construction the basic framework.Secondly,the introduction of image narration in brand design on the form and content of innovation,Reflected in the Foshan narrative elements extraction,narrative theme,the selection of narrative perspective and narrative rhythm on the control,Through the combination of narrative content layout make complete convey cultural concept in the design of the story.In use of image narration to carry on the design at the same time also need to grasp the principles of integrity,diversity,symbolic,participation,In the process of brand image design ensure the consistency of the narrative theme,using the narrative image for city culture symbolic expression,Promote the Foshan city brand personalized shaping.Narrative and Foshan city brand image visual symbols are used to the way,played down the relationship between the narrator and the audience,and promote the distance between each other,To promote brand by brand story spread,the establishment of the audience for the city’s sense of identity and belonging.Finally,based on the above research train of thought,and further applied to the practice of brand image design of Foshan city,Including the logo design,poster design,IP image design and city video shooting,etc.Hope that through study can offer some reference opinions for Foshan city brand construction,better to show the distinctive glamour of Foshan city.