The Innovative Application Of Beijing Opera Dan Character Elements In Brand Image

With the accelerated process of economic globalization and the continuous improvement of China’s comprehensive national power,more and more famous foreign enterprises have started to enter the domestic market.At the same time,local enterprises have gradually realized the importance of long-term development of brand building.However,due to their late start and lack of experience,many local enterprises still lack core competitiveness,serious homogenization of products and unclear brand positioning,which makes it difficult for them to compete with the world’s top brands.Therefore,how to create a brand with distinctive characteristics and meet the aesthetic needs of consumers has become one of the most urgent problems to be solved by many Benshi enterprises.The integration of traditional Chinese elements into modern brand visual identity design is undoubtedly a good choice.Chinese opera culture has been passed down for hundreds of years and is a treasure of traditional Chinese culture.Beijing opera,as one of the five major Chinese opera genres,is known as a national treasure.It is an intangible cultural heritage of China and the world.One of the most representative forms of opera art is the role of the Dan,which is a generic term for the role of women of different ages,personalities and identities in Beijing opera.Not only does it have a rich and colorful expression,it also contains a deep cultural heritage and a unique Chinese civilization.However,due to the changes of the times and the development of society,many young people today no longer pay attention to or even understand the art of opera and Peking opera,which is undoubtedly a fatal blow to the excellent culture and art,so we should protect these valuable cultural treasures and let more people understand and enjoy this art.Therefore,we should protect these valuable cultural treasures and let more people understand and enjoy this art.Promote the inheritance and dissemination of the national art.The main research of this paper is to analyze the makeup,color and aesthetic characteristics of the Dan character art,extract the representative visual elements for innovation,use flat illustration to portray the elements of the costume of the Dan character in Beijing opera and microscopically present their details,and use several representative roles of the Dan character as the entry point to integrate into the brand design,which will definitely give people a new feeling,so as to enhance the overall effect of the brand visual image and influence.At the same time,the case study method is used to illustrate the innovative application of Danjiao elements in the brand visual image design and its importance,and finally,through the above summary,the brand image of "Mr.She" is designed in a targeted manner,and the excellent national cultural elements of Danjiao are effectively used in the brand design of "Mr.She".We hope that the above summary will lead to the design of the brand image of "Mr.She",which will effectively use the excellent national cultural element of Danjiao in the design practice of "Mr.She",and enhance the brand value and awareness while improving the cultural connotation of our nation.We also hope to take this opportunity to arouse interest in the art of Danjiao and its related fields,as well as to effectively promote the dissemination of the brand image.