| National design policy is the macro-control of the government in integrating design resources,guiding and driving the development of the design industry,and enhancing social design awareness.It is also the main manifestation of the country’ s acceleration of the economic benefits of the design industry.Since the reform and opening-up,the number and coverage of China’ s design policies have been growing more and more obviously,and the industrial design and creative design industries have developed accordingly.In order to better promote the development of the creative design industry and strengthen China’s cultural soft power,it is of great theoretical significance and practical value to study the historical evolution and development logic of design policies.This article takes the different historical stages of China’s market openness and industrialization since the reform and opening-up as the background,collects and sorts out the design policy documents issued by the state,and further divides the development period of design policies according to the phased differences of policy focus and development goals.Using literature research,content analysis,historical analysis,comparative research and other methods,the characteristics,content and task objectives of China’s design policies at different stages are studied from the perspectives of design policy text types,policy issuing bodies,and policy tool usage.Combining the design practice activities of different stages,such as design exhibitions and competitions,university design education,and design city construction,the problems and deficiencies in the formulation of design policies at each stage are analyzed,in order to provide reference suggestions for the improvement of China’s future design policy system.Through the analysis of design policies in different periods and the situation of design practice activities in that period,it is found that the formulation of China’s design policies was missing from the initial stage of reform and opening up to the establishment of the market economy system,and the national understanding of "design" was insufficient,with policy formulation focusing on the industrial artsindustry;design policies began to sprout after the 14 th National Congress of the Communist Party of China made the decision to establish a socialist market economy system;after China joined the WTO and entered the stage of comprehensive opening-up,and established the strategic guideline of a new industrialization path,design policies developed and gradually improved;after the 18 th National Congress of the Communist Party of China,China moved towards a strong industrial country,entered a new normal stage of economic development,and design policies also achieved high-quality development synchronously.In the analysis process,it is found that the organization responsible for the management and formulation of design policies in China is insufficient,the effectiveness of targeted measures for patent protection and the strength of design originality guarantee are not satisfactory,the concept of design talent training system is not updated in time,and the efficiency of design resource transformation is low.In view of the existing problems of China’s design policies,deep thinking is carried out in the aspects of organizational structure creation,creative design environment guarantee,design education concept renewal,and activation of traditional resources design,and the following insights are obtained:establish specialized institutions for the formulation of design policies and the management of design associations,design policy laboratories,strengthen the protection and incentives for design innovation entities and original achievements,introduce design thinking into design education concepts,update design talent training models,offer higher education courses in design management and design policy research,pay attention to regional coordinated development,transform and reconstruct China’s traditional cultural resources to help the development of the design industry,and put forward new ideas for China’s design policy layout. |
