Research On Design Of Nixing Pottery Cultural And Creative Lamps Based On Visual Experience

In 2014,The State Council issued Several Opinions on Promoting the Integrated Development of Cultural Creativity and Design Services and related Industries,marking that the strategic measure of developing design services to promote transformation and upgrading has been officially raised to the national level.With the rapid development of cultural and creative industries,the innovation of traditional cultural products has become an important development direction.Although Qinzhou Nixing Pottery has a long history and profound cultural deposits,its status does not match its achievements.On the one hand,the innovation ability of Nixing pottery is weak,which requires continuous deepening of cultural inheritance and product design innovation.On the other hand,with the vigorous development of cultural and creative industries,Nixing pottery cultural creative products came into being.However,problems such as severe homogeneity of Nixing Pottery products and insufficient demand for user experience still exist,so more product innovation methods should be sought.From the perspective of visual experience design,this paper tries to put forward a cultural creative lighting design path with visual experience as the core under the background of experience economy,and puts forward some views with reference value for the feasibility development of Nixing pottery cultural creative industry.This project takes the design of Nixing Pottery cultural lamps and lanterns as the research object,and takes visual experience design and related theories,the logical connection between Nixing Pottery culture and cultural and creative product design as the research content.Firstly,the theory of experience design is sorted out,and the research status of cultural and creative product design is analyzed to provide theoretical basis for the follow-up.Secondly,the physiological and psychological effects of visual components of lamps and lanterns are analyzed,and the visual sensory characteristics are summarized.It focuses on the analysis of the experience elements of Nixing Pottery cultural and creative products at the level of instinct,behavior and reflection under the experience design theory.Finally,the design ideas of Nixing Pottery cultural and creative lighting products centered on the theory of visual experience design were explored,and the design methods of "visual instinct experience","visual interactive experience" and "visual resonance experience" were summarized.The design of Nixing Pottery cultural and creative lighting products in Qinzhou,Guangxi was taken as a practical case to verify the design practice.This paper uses literature research method,case analysis method,field investigation method and other research methods to analyze and summarize the design elements of cultural and creative products in detail.The innovation point of this paper is a cross study from the perspectives of visual experience design theory and emotional design theory,a systematic analysis of the visual experience factors of Nixing Pottery lighting products,and a derivation of three levels of experience design methods.Through the analysis of the user’s visual requirements for product experience,the components of lighting products that affect the user’s visual experience are obtained.These elements are applied to the design of Nixing Pottery cultural and creative lamps and lanterns,and a design method with visual experience as the core is proposed on the premise of ensuring the functionality of lamps and lanterns.There are two aspects in this paper.In terms of theoretical significance,this paper studies the design of Nixing Pottery cultural and creative lamps and lanterns from the perspective of visual experience theory,analyzes the design elements of lamps and lanterns that affect consumers’ visual experience,applies them to the design of Nixing Pottery lamps and lanterns,explores the integration of culture and design,provides new ideas and methods for the Nixing Pottery cultural creative industry,and promotes the development of design theories.From a practical point of view,it provides specific solutions to existing problems in Nixing pottery cultural and creative products,and provides new design references and design ideas for cultural and creative products design based on regional cultural resources.