Research On The Integrated Development Of Cultural Tourism Industry In Songyang County Under The Background Of Common Prosperity

2021,the CPC Central Committee and The State Council released 《the Opinions on Supporting Zhejiang’s High-quality Development and Building a Demonstration Area of Common Prosperity》,common prosperity pilot demonstration zone landed in Zhejiang,although Zhejiang is the only province in China where the income of residents in all districts exceeds the national average level,regional disparities,urban-rural disparities and income disparities among counties and urban areas still exist in Zhejiang,the gap between the rich and the poor in rural areas,the grassroots and the relatively underdeveloped status has not been narrowed,especially the 26 counties in the mountainous area of southwest Zhejiang,the level of economic and social development is lower than the average level of Zhejiang province for a long time,Therefore,the high quality construction of common prosperity demonstration area,the mountainous 26 counties of Zhejiang is the breakthrough and the key point,the integrated development of cultural and tourism industries can not only drive the economic development of mountainous areas and counties,but also promote local cultural inheritance and improve local social and cultural levels.It is not only an effective way to promote the development of mountainous areas,narrow the gap between urban and rural areas,increase people’s income and enrich people’s spiritual life,but also an important starting point to boost the leapfrog development of 26 counties in mountainous areas.This paper takes Songyang County,one of the 26 counties in mountainous areas of Zhejiang,as an example to explore the integrated development of cultural and tourism industries under the background of common prosperity.Through field investigation,to discuss the basic situation of Songyang County’s culture and tourism industry,through questionnaire survey,comparative analysis and other methods,to discuss the problems and shortcomings of Songyang County’s culture and tourism industry integration development.Finally,from the optimization of the cultural tourism spatial layout structure,construction of the whole range of cultural tourism product spectrum,promoting the integrated development of the cultural tourism industry,improving the public service system of the cultural tourism industry,promoting the cultural tourism brand marketing and publicity,the establishment of a comprehensive cultural tourism security system and other six countermeasures,the research path of Songyang County cultural tourism industry integrated development to help common prosperity.The first chapter is the introduction,which mainly introduces the research background of this paper from the perspective of policy background,social background and practical background,proposes the purpose and significance of the research,and introduces the research methods based on industrial integration development,namely literature analysis,field investigation,advantage and disadvantage analysis,questionnaire survey,and gives the technical path of this paper.The second chapter literature review and theoretical basis,discusses the foreign and domestic on the integration of cultural and tourism industry research trends,and do a literature review of the literature review,the cultural industry,tourism industry,cultural and tourism industry integration development and common prosperity of the concept of defined,and do the theoretical basis of analysis,as this article Songyang County cultural and tourism industry integration development research literature basis.The third chapter adopts the method of field investigation and questionnaire survey to investigate the situation of the cultural tourism industry in Songyang County,and discusses the geographical location and administrative division of Songyang County,natural and ecological environment,climate and hydrological characteristics,national economy and traffic conditions,historical and cultural environment,and summarizes the cultural tourism resources,the development of the cultural tourism industry and the current situation of the cultural tourism industry integration in Songyang County.And combined with the results of the questionnaire survey,the questionnaire survey of the cultural tourism industry in Songyang County was analyzed.The fourth chapter analyzes the advantages and disadvantages of the cultural and tourism industry integration in Songyang County under the background of common prosperity,Including six advantages of cultural tourism in Songyang County to promote Common prosperity,six problems in the integrated development environment of cultural tourism industry in Songyang County,Songyang County.The fifth chapter is based on the results of field investigation and the analysis of Songyang County’s cultural and tourism industry integration,and puts forward the development countermeasures and paths of Songyang County’s cultural and tourism industry integration under the background of common prosperity.From the optimization of cultural tourism spatial layout structure,construction of the whole range of cultural tourism product spectrum,promoting the integrated development of cultural tourism industry,improving the public service system of cultural tourism industry,promoting the cultural tourism brand marketing publicity,the establishment of cultural tourism comprehensive security system and other six aspects.The sixth part is the research conclusion and prospect of this paper.It summarizes the research content of this paper,analyzes the shortcomings of this paper and the direction of further research.