Research On Cultural And Creative Design Of Suide Stone Lion

In recent years,the protection and inheritance of intangible cultural heritage has been paid great attention by the state and the society.It not only has rich local cultural connotation,but also contains strong economic value.At present,the protection and inheritance of intangible cultural heritage is of great practical significance to enhancing China’s cultural soft power and improving cultural confidence.Make intangible cultural heritage alive,become the important goal of intangible innovation development,how to the intangible cultural heritage and design to meet the needs of the public diversified culture,how to design a cultural,product,emotional,interesting intangible and products,has become the current heritage and design an urgent need to solve the problem.This paper studies the cultural and creative design of Suide Stone Lion,an intangible cultural heritage.First of all,the stage modeling characteristics,artistic characteristics,stone lion culture and stone lion decoration of Suide Stone Lion were sorted out and summarized,and the current situation of its cultural and creative development and the psychological needs of consumers were understood through interviews and questionnaire survey.Secondly,the historical elements,geographical elements,landmark buildings,patterns and representative stone lions of Suide Stone Lion were extracted for creation,and the IP image was refined and the interesting evolution of the scene,and the style and composition of creative illustration were determined.Again from the Chinese traditional aesthetics and brand semiotics,summarized with historical elements,geographical elements,architectural elements and Suide Stone Lion for visual design material and design concept and from cultural research,product design,product sales,product analysis,feedback to product closed loop development design,for "Suide Stone Lion" brand create the theoretical basis.Finally,the theory is applied to practice,and the design practice and marketing of "Suide Stone Lion" cultural and creative brand are carried out,so as to realize the publicity,promotion,protection and inheritance of Suide Stone Lion.By summarizing the theory and practical experience of Suide Stone Lion cultural and creative design,it further expands the ideas and provides more valuable experience for exploring the development and the protection and inheritance of intangible cultural heritage in the future.