A Study On The Narrative Strategy Of Festival Image Journalism

The "Chinese Festivals Image Archive" is an important part of the "Chinese Festivals Archive",a specially commissioned project of the National Social Science Foundation.Over the years,the project has produced academic results and has become a research field of interest for folklore,anthropology,communication,sociology and other related disciplines.The festival film has not only become an important vehicle for documenting the festival scene,carrying the cultural connotations of the festival and exploring the spiritual and faithful origins of the Chinese people,but also,in the process of practice,has gradually built up a type of documentary film that is unique in its video narrative and expression,with the traditional Chinese festival culture as its content.Most of the scholarly attention has been devoted to the interpretation of the content,cultural significance and historical value of the festival film from different disciplines,but not much research has been conducted on the practical aspects of video expression,video technology and audio-visual presentation from the perspectives of communication and narrative studies.Not much has been done from the perspective of communication and narrative studies on the practical aspects of video expression,video technology and audiovisual presentation.Therefore,the study of the narrative strategies of festive images should be of great relevance and has a wide scope for research.The study is based on a number of outstanding festive video logs,combined with the author’s own experience and learning experience in filming,and attempts to match narrative theory with the creative texts of festive video logs from the perspective of narrative strategy.Based on theories related to narratology,cultural anthropology and film and television language,this paper discusses the narrative strategy of festival video logs from the perspective of narrative concept,narrative structure construction and audiovisual presentation.The theoretical basis of the study is first clarified,namely the normative definition of the core concepts and the theoretical bases involved.The second chapter emphasizes the narrative ideology that distinguishes Festival Video from other documentaries,which is the underlying logic of this paper’s narrative strategy research.This is the underlying logic of this paper’s narrative strategy research.The festival video journal adheres to the concept of "from the masses back to the masses",placing the "masses" in the "main" position of the narrative,strengthening its central position and minimising the "guest" perspective of the director’s narrative."The third chapter explores the narrative of the festival video magazine.The third chapter explores the construction of the narrative structure of festival video logs.It is argued that the narrative structure of the festival video journal is not centred on structures that can direct the audience’s attention,such as the reversal structure and the spy structure,but rather on the parallel panels and the step-by-step progression that are strongly dependent on the festival process itself.In terms of narrative perspective,following the cultural concepts of film and television anthropology and cultural anthropology,and with the help of modern technology,the primary perspective of the cultural holder and the objective perspective of the cultural researcher are creatively fused in both directions,becoming one of the important sources for refining the festival’s living culture and its connotations.In terms of narrative rhythm,the festival video log focuses on "embodiment" to create a sense of communion,and through internal rhythm,external rhythm and the coordination between the two,the rhythm of the festival itself is restored,enhancing the perception of festival culture and the aesthetic experience of festival connotation.In this thesis,the study of the construction of festival narratives is extended from a point-line study of structure,perspective and rhythm to a spatially oriented ’surface’ study,which analyses how festival narratives are constructed from historical,real and emotional spaces through documents,material materials,oral interviews and scenic rituals.The fourth chapter delves into the micro-level of the narrative practice of festival video logs,analysing the characteristics of their audiovisual presentation in terms of the technical aspects of video expression.This thesis argues that the festival video journal uses the picture elements,sound elements and long shots to embed the real festival emotions and memories in the "perception" formed by the video narrative and convey them to the audience,so that the audience can have a heartfelt emotional resonance and "perceptual " This is the ultimate goal of the audiovisual presentation of the festival video narrative.Research on festival video narratives is still in its infancy,and there is still a huge gap between theory and practice.Some festival video creators lack theoretical guidance or have difficulty in forming their filming and production experience into theory,while experts engaged in theoretical research lack experience at the practical level,and to a certain extent,there is a misalignment between theory and practice.However,with the continuous production of festival video logs,scholars,experts and filmmakers have been actively learning from each other in the process of practice,and all parties have cooperated to promote the upgrading of the theory and practice of festival video log narratives,expanding and deepening the research on festival video log narrative strategies.This thesis is also the first step in the direction of research on festive video logs.Although it contains my own experiences and perceptions of participating in the practice,and is also influenced and inspired by the creation concept and cultural values of festive video logs,there is still a long way to go before a real academic discussion.In the future,we are committed to better preserving our festival culture and better presenting Chinese festivals to the world.