Study On The Image Expression Of Intangible Cultural Heritage Documentary From The Perspective Of Reception Aesthetics

Intangible cultural heritage is the crystallization of the sweat and wisdom of the Chinese people.It embodies the creativity of a nation and carries the memory of human civilization.However,with the development of modernization,intangible cultural heritage has been impacted by modern civilization and is facing the situation of loss and disappearance.Since the state began to attach importance to the protection of intangible cultural heritage to the vigorous promotion of the media industry,various regions have gradually attached importance to the protection and inheritance of intangible cultural heritage.Therefore,a large number of excellent intangible cultural heritage documentaries have emerged to popularize the intangible cultural heritage culture to the audience,and the intangible cultural heritage documentaries have gradually entered the public’s vision and gained favor.Intangible cultural heritage documentaries preserve the endangered intangible cultural heritage through the presentation of dynamic images,so that the audience can feel the unique artistic charm of intangible cultural heritage more vividly,and make the inheritance of intangible cultural heritage more vivid.Non-relic images contribute to the better continuation and development of intangible cultural heritage.It is very important to investigate the quality content of intangible cultural heritage documentaries,but it is also critical to understand the viewing needs and aesthetic expectations of the audiences receiving and evaluating documentaries.Creators should combine audiences with documentaries to explore rich narrative content and lens language.Only by constantly innovating the way of image construction to satisfy the audience can we meet the needs of the audience and achieve the best communication effect.Therefore,based on the theory of reception aesthetics,this paper takes the image expression of intangible cultural heritage documentaries as the research subject,takes many excellent intangible cultural heritage documentaries and the graduation work Liuguang Yicai as the research object,and from the perspective of the recipients,discusses how to better use the image to protect and inherit the intangible cultural heritage,so as to better promote the spirit of craftsmanship.To realize the textual connection between the theory of reception aesthetics and intangible cultural heritage documentary.This study firstly summarizes the theory of intangible cultural heritage documentary and reception aesthetics,mainly expounds the relevant concepts of intangible cultural heritage documentary,its development status and the origin and development of the theory of reception aesthetics,studies and analyzes the current reception environment of intangible cultural heritage documentary and the process of audience’s acceptance psychology when watching intangible cultural heritage documentary.On this basis,further research is carried out.Secondly,it deeply explores the types and values of intangible cultural heritage documentary image expression,fully affirms the important value of intangible cultural heritage documentary communication and inheritance.Thirdly,according to the two core theories of reception aesthetics theory,"the vision of expectation" and "the structure of calling",the research on the image expression strategy of intangible cultural heritage documentary is carried out.Using the theory of "horizon of expectation" of Jauss,this paper analyzes the image narrative strategy of intangible cultural heritage documentary,and satisfies the diversity of audience’s aesthetic expectation in the creation of narrative perspective,narrative skills and narrative content.The theory of "calling structure" is used to discuss the image language strategies of intangible cultural heritage documentaries.The techniques of blank,vacancy and negative calling are used to improve the audience’s sense of participation and subjective initiative,fully stimulate the audience’s imagination,and reveal the expression strategies of images for intangible cultural heritage.Finally,it analyzes the potential problems and countermeasures of intangible cultural heritage documentary image expression,and puts forward suggestions for the future development of intangible cultural heritage documentary image expression.In order to sum up valuable suggestions for Chinese intangible cultural heritage documentary exploration to provide corresponding reference and comments.