Image Design And Presentation Of Scientific And Educational Films In The New Media Era

In the image society or visual age,image design is particularly important,and it has become a dominant and fully covering cultural landscape.Especially in the era of new media,the Internet and digital technology have been fully popularized and developed,which also provides more innovation possibilities for the creation of science and education films.The science and education films that used to have a single plot and follow the course are no longer attractive enough to the public,so it is inevitable for the development of The Times to improve the aesthetics of science and education films.In the new media era,scientific and educational films should innovate from their own creation forms and image expression,integrate with modern new technologies and new media forms,break through the rigid barrier of creative thinking mode,and give better play to the role of scientific and educational films,so as to adapt to the new aesthetic and new changes in the new media era and shape the beauty of science.This research mainly uses literature,cases,field investigation,practice and other research methods.Based on the theory of community aesthetics,rhetoric and visual rhetoric theory,combined with practical cases,this paper makes a detailed and systematic analysis of the design and presentation of scientific and educational films in the new media era.The paper mainly elaborates and discusses from the following aspects:1.The definition and theoretical basis of scientific and educational films in the new media era.New media,science and educational films and other related concepts are defined,and the theoretical support of this study is listed and explained.2.The image design of science and education films in the new media era mainly focuses on the characteristics of "integration" and "participation",and is discussed in detail from three aspects: design thinking,expression form and image content,and this part is the focus of the paper.Firstly,starting from the needs of the audience,combined with the Internet thinking in the context of the new media era,the new ideas of science and education film creation are extended,aiming to strengthen the link between the audience and the image.Secondly,by analyzing and summarizing the diversified video expression forms in science and education films in the new media era,it reflects that new media has given more advantages to the creation of science and education films,including new video expression forms such as real shooting images and digital two-dimensional animation,three-dimensional animation,and virtual images.Finally,the problems of disseminating scientific content,analyzing scientific principles,and transmitting scientific spirit in science and education films in the new media era are deeply analyzed to achieve a balance between content and form.3.The image presentation of scientific and educational films in the new media era mainly changes from "photography" to "image creation".This part is the focus of this paper.First,the presentation of aesthetic feeling discusses the method of shaping aesthetic feeling in science and education images.This part analyzes the shallow expression of image images,such as color,composition,light and shadow elements;Secondly,the presentation of rhetoric focuses on the shaping of "artistic conception",and summarizes the visual rhetoric used in scientific and educational films in the new media era and its deep meaning,so as to play a greater role in the creation of scientific and educational films of new media.Finally,it discusses the way of interactive presentation,which is also an in-depth analysis of the new image expression forms under the background of the new media era.4.This part is also the key chapter of this paper.This paper discusses the inheritance and development of science and education films in the new media era on the traditional science and education film image aesthetic,starting from the unique aesthetic value given to the image by the new media,puts forward the image aesthetic characteristics which are highly combined with science and authenticity,openness and artistry,multi-media integration and interaction.