Health Communication Research Of “Shun Pao·Medical Weekly”

In modern times,China was harassed by foreign powers,and there were constant wars and diseases at home.The low material standard of living and the weak awareness of public health have led to a high mortality rate in China,and the average life expectancy is far lower than the world average.In the twenties and thirties of the 20 th century,with the extensive introduction of Western medicine and Western medicine,the large-scale construction of new hospitals and pharmaceutical factories,and the trend of medical salvation intensified,a large number of medical journals with the purpose of "the life of the people and the strength of the country" were successively established.Founded on the occasion of the 60 th anniversary of the reform of "Shun Pao","Shun Pao·Medical Weekly" implements Shi Liangcai’s idea that "newspapers should instill common sense,promote public education,and promote the improvement of ordinary people’s lives",and is written by professional doctors of the Shanghai Medical Association.As one of the health communication subjects of modern Western medicine and western science,"Shun Pao·Medical Weekly" publishes rich content,involving medical science popularization,medical construction,rural work and other aspects,the communication content is easy to understand,close to current affairs and life,the communication method is flexible and changeable,and it is good at using the perspective of civilians."Shun Pao" has made it an "encyclopedia" for the study of modern society because of its excellent newspaper philosophy,and the popular medical journal "Shun Pao·Medical Weekly",which has been published for nearly five years,also shows the standard of medical journals at that time.The study of "Shun Pao·Medical Weekly" from the perspective of health communication is conducive to further deepening the academic community’s understanding of "Shun Pao·Medical Weekly" and the status of health communication in modern times.This thesis takes "Shun Pao·Medical Weekly" as the research object,combined with the background of the times,uses the text analysis method to carefully sort out the reasons,development overview and communication content of its publication,focuses on analyzing the focus of its health communication content,and summarizes its efforts to improve the health level of modern people,advocate the construction of social medical affairs and promote the establishment of rural health system.On this basis,combined with the theory of media practice,the practice behavior of modern health communication media centered on "Shun Pao·Medical Weekly" is analyzed from the three perspectives of communicator,media and recipient,and the impact of health communication of "Shun Pao·Medical Weekly" on the health awareness and health behavior of modern citizens is analyzed,and the process of health communication of "Shun Pao·Medical Weekly" to build national modernity and promote the modernization of social medical affairs is presented through its health communication content and newspapers practice.It has positive significance in further deepening the understanding of modern health communication.