Research On The Development Strategy Of Chinese Artists’ Book Publishing From The Perspective Of Subculture

In recent years,artists’ book,an emerging publishing phenomenon,has developed vigorously in China.On the one hand,it meets the minority cultural needs of readers and makes the publishing market and social culture present a trend of diversified prosperity.On the other hand,due to the lack of supervision,there are many hidden dangers,such as interference with normal publishing order,infringement of copyright,infringement of consumer rights and cultural security.How to solve these problems and make the healthy development of calligraphy is an important subject to be studied urgently at present.At present,there are few researches on this problem in China.First of all,this paper defines the concept of artists’ book.Based on the concept of publishing,it holds that the creation and dissemination of artists’ book is essentially a publishing process.Based on the analysis of the characteristics of the publishing of artists’ book,the author puts forward that the publishing of artists’ book has actually formed a subculture.Secondly,in order to have a deep understanding of the phenomenon of Chinese artists’ book publishing and its development law,based on grounded theory,this paper adopts in-depth interview method,text analysis method and participation investigation method as data acquisition and analysis methods to build a process model of artists’ book publishing.Thirdly,based on the subculture theory,the author analyzes the model and concludes that the publishing of artists’ book is a publishing form in which the publishing subject,process,object and subject are different from the traditional publishing,and the publishing process and results all reflect the artistic thoughts and ideas of the publishing subject.On the one hand,this form of publishing is influenced by the mainstream publishing environment,and on the other hand,it builds a subculture.Mainstream publishing,artists’ book publishing and subculture are in the process of mutual influence and integration.This situation makes the publishing of artists’ book face difficulties such as illegal publishing disturbing the market order,low market acceptance,the lack of publishing qualification of the publishing subject,and the lack of publishing standards and norms in the publishing process.Finally,according to the results of theoretical analysis and the actual situation of publishing in China,this paper puts forward some countermeasures and suggestions for the development of artists’ book,such as strengthening the supervision of publishing market,cracking down on illegal publishing,promoting the integration and transformation of artists’ book publishing into mainstream publishing,and creating benign cultural production and dissemination space for artists’ book.