| Animation is one of the common cultural consumption products in modern society.In China,with the rapid development of social economy,people ’s demand for cultural and entertainment products is unprecedentedly high,including animation,comics,games,novel,the scale of cultural market continues to expand.Daily anime was originated in Japan,also known as ’Airish ’ anime,is an important branch of Japanese TV animation,is the performance of daily life,ordinary people ’s life events as the core of the plot of an anime.Daily anime’s ’light comedy ’ atmosphere and ’ sprout ’ element access is an important reason for its audience favorite.In the face of the busy and boring work,repetitive life and ’ automatic ’ life experience,a light hearted daily animation has become the decompression choice of many viewers.In China,daily anime has also been loved by many viewers,but the domestic daily anime works are few.The daily anime has an approachable theme,which can better show the living conditions of ordinary people,help understand local life and social culture.Japanese daily anime works have a high degree of recognition in East Asia and even in the anime cultural circle of Europe and the United States,which makes the audience naturally interested in Japanese society and culture,enhancing the country ’s cultural soft power.This project studies the design of daily anime environment art and explores the value of defamiliarization theory applied to daily anime,which is conducive to the innovation of domestic daily anime works,meets the spiritual and cultural needs of domestic audiences.This project explored the construction strategy of scene for daily anime based on defamiliarization theory.Firstly,the project defines the related concepts of daily anime,environment art and defamiliarization theory by combing and summarizing the daily anime and related literature.The development process of daily anime is sorted out,clarified the problems exposed in the development of daily anime,expounds the value of defamiliarization to the audience and creators,and leads to the possibility of defamiliarization theory to guide the innovation of daily anime.Summarizes the characteristics of scenes in daily anime,combined with case analysis to get the defamiliarization methods used in some daily anime,provide a reference for the construction of defamiliarization environment art strategy.According to the different elements of environment art,from abstract to concrete,environment art is divided into three level,which include narrative,behavior,and visual performance.From different levels to build a detailed daily anime environment art strategy under defamiliarization theory.Using the strategy to build a daily anime environment design. |
