It is a practice report which analyzes the author’s simulated SI practice for the CCG Global Dialogue “20 Years on: The Future of the BRICS and Globalization”.Based on Shannon’s Information Theory and Nida’s viewpoint that the communication load should match the channel capacity,the report deals with various types of redundancy,deeply analyzes specific cases and proposes corresponding interpreting tactics.In the Information Theory,Shannon introduced two concepts called “entropy rate” and“channel capacity”.The former measures the amount of source information and the latter indicates the capacity of information carrying.If the entropy rate is lower than the channel capacity or the source signals are perturbed by noise,extra information,namely redundancy,should be sent out to ensure successful transmission.On the basis of Shannon’s research,later Nida put forward that effective communication can be achieved only through adjusting the redundancy rate so as to make the communication load fit the channel capacity.In other words,the absolute amount of information is appropriate to the audience’s ability to understand messages.Basing on foreign and domestic research,the author summarizes three categories of redundancy,namely semantic redundancy,syntactic redundancy and contextual redundancy,and analyzes the practice from the perspective mentioned above.The report tailors specific tactics which are conducive to adjusting the redundancy rate so that the amount of information can match the audience’s ability to understand messages.And it is the author’s humble hope that the report could shed some light on further SI practice. |