The Application Of Western Henan Traditional Wedding Custom Elements In Modern Wedding Visual Design

With the development of society,the wedding custom market in western Henan continues to improve and mature,and the visual design throughout the whole wedding process is gradually paid attention to.People’s requirements for wedding visual design are also higher and higher,the original old style has not been able to adapt to the current market demand.Through market research,it is found that the quality of popular wedding visual design is uneven and difficult to ensure the presentation of the effect.Some designers of modern wedding visual design do not fully understand the importance of the combination of traditional elements,and it is far from enough to stay on the single element directly "texturing" up.This paper,taking the western traditional marriage customs of the visual elements as the research object,the traditional marriage customs of the western area and carding and interpretation of the visual elements,and to explore the characteristics of the visual elements of the wedding ceremony,summarized from the aspects of visual design,traditional color and creative design,and analyze the wedding visual design currently on the market,the advantages and disadvantages of Carry on the design to the brand logo,the package structure,the pattern uses three aspects.I hope to promote the local people’s recognition and protection of local marriage culture,and truly love local culture.