Research And Design Of Enhanced Publications Based On Emotional Design Theory

In recent years,the development of electronic computers and the wide application of the Internet have changed the way of traditional publishing around the world,and the way of obtaining information has become diversified.Readers are more inclined to the rich and intuitive way and ignore the boring traditional book reading.However,the traditional culture books such as the Classic of Mountains and Seas are the excellent and precious traditional cultural heritage of the Chinese nation,which is worth reading and studying for every Chinese descendant.The purpose of this study is to help traditional books achieve transformation and development in this era by looking for new technical forms.The research idea of this research is divided into four parts:theoretical research,user research,design refining and design practice.In the theoretical research part,this study first introduces the new research object enhanced publication,analyzes its origin and current situation through literature research method,summarizes eight characteristics of enhanced publication,and makes clustering from the three aspects of expression form,content presentation and interactive mode,so as to obtain its advantages in expanding reading content and enriching reading forms.And use it to empower the traditional book design.Secondly,after analyzing the limitations of the enhanced publications,we introduce the theory of emotional design to guide and optimize them,and fully investigate the concept of emotional design theory and the necessity of guidance.Finally,augmented reality technology is added to enrich the expression of enhanced publications.In the part of user research,this study sorted out the real pain points and needs of reading users through the qualitative research methods and observation methods such as user positioning,usage scenario analysis,interview and behavior analysis,and then clustered the needs into instinctive sensory needs,content interaction needs and emotional experience needs,which could be used to guide the development of subsequent theoretical innovation and design practice.In the design refining part,this research firstly focuses on the three major features of enhanced publications,combines the research on the needs of reading users and the theory of emotional design,and summarizes a set of targeted new design framework after comprehensive analysis.The emotional design of enhanced publications is divided into the form expression layer,the content interaction layer and the emotional experience layer.Then,the three features of enhanced publications are mapped to the three levels of emotional design theory,and the design optimization points outside the features are analyzed.Finally,according to the new design model,the design elements are extracted and the specific guiding principles under each layer framework are summarized comprehensively,which can be used to guide the development of the subsequent design practice.In the design practice part,this study uses the new emotional theoretical design framework and principles for enhanced publications to carry out innovative design of the traditional book "The Classic of Mountains and Seas".In terms of form expression,the project focuses on creating an atmosphere of ancient themes and making good use of various media forms such as text links,visualization and augmented reality.On the content interaction level,it pays attention to the expansion of coarse-grained and fine-grained knowledge,and makes good use of simple process,timely feedback and guidance,and rich interactive ways.On the level of emotional experience,it pays attention to the output of product values and the realization of users’ personal values,and establishes the emotional link between users and books.This project finally verified the usability and effectiveness of the design methods and principles through usability testing and effect evaluation experiments,which provided certain ideas for the research of enhanced publications and the development of traditional books.While helping readers fully grasp the knowledge of books,they can establish the emotional bond with books,promote readers to actively embrace the reading of traditional classical Chinese,and alleviate the problem of limited development of traditional classical Chinese books.