Research And Practice Of Transmedia Storytelling Based On The Classic Of Mountains And Seas

At the beginning of the 21 st century,with the development of science and technology and the popularity of the Internet,the trend of media convergence is increasingly significant,its scope also expanded from the technical level to cultural level.Under this background,"transmedia storytelling" emerges at the historic moment,which changes the pattern of existence among media and exerts a profound influence on the operation and development of contemporary media.On the other hand,as a part of Chinese traditional culture,the books of strange tales have been gradually integrated into modern culture in the long-term development and practice in China,and have shown signs of close integration with modern media.Therefore,this paper aims to analyze the characteristics and similarities of transmedia storytelling and mysterious culture,and take the Classic of Mountains and Seas as an example to further explore the possibility of the development of mysterious culture under transmedia storytelling.In order to explore different expression ways of Chinese mysterious culture,this article first to the development of transmedia storytelling mode and characteristics of status are summarized,and extract its mysterious culture development for China.Secondly,it analyzes the Chinese mysterious culture by The Book of Mountains and Seas.By comparing similar cases in other countries and regions,and combining cross-media narrative and communication means in the era of new media,it analyzes the current development status of Chinese monster culture and discusses its shortcomings and opportunities.Finally,in order to The Micro Mountains and Seas as an example,combined with the current new media technology,constructed based on the Classic of Mountains and Seas around a variety of media is different from the new story of the stage,and then summarizes the mystery culture in the transmedia storytelling development advantages,to carry forward the Chinese traditional culture in the era of new media,tells the story of China to provide some inspiration.