A Critical Study Of Cultural Consumerism Based On Marxist Ideological Theory

Cultural consumerism is a kind of alienated consumption thought with capital logic,which is essentially the product of consumerism invading the cultural field and has a strong capitalist ideology color.The spread and infiltration of cultural consumerism has caused serious harm and impact on China’s consumption environment,cultural development and mainstream ideological environment,threatening and affecting China’s ideological security.Marxist ideology theory is the fundamental guiding theory in China’s ideological field and the theoretical weapon for Marxists to criticize and expose capitalist ideology.It is of great practical significance and theoretical value to use Marxist ideological theory to expose and analyze the realistic influence of cultural consumerism and expose its ideological essence to maintain China’s ideological security environment.Based on Marxist ideological theory,this paper analyzes the influence and harm of cultural consumerism on consumers,cultural development and mainstream ideological values from the perspective of practical influence.Combined with the reality,this paper sums up the technical drive of mass media,the infiltration and expansion of western "cultural hegemony" and the cognitive deviation of current mass consumption,which lead to the increasing influence of cultural consumerism ideology.Marxist ideological theory is used to expose and criticize the ideological essence of cultural consumerism from four aspects:the origin,the spiritual core,the ideological influence mechanism and the false expression of ideology.Finally,the strategies to prevent and deal with the ideological influence of current cultural consumerism are put forward from five aspects:ideologicalconstruction,rational consumption habit cultivation,cultural production management,mass media constraints and capital logic regulation.