The Study Of Traditional Character Image Innovation Based On The Superhero Intellectual Property

The current idea of "cultural confidence" makes many people realize that we should shoulder the responsibility of spreading Chinese traditional culture.In recent years,the IP industry has been growing,and many traditional character images have been designed and introduced new images,but the quality is uneven.Until the release of Monkey King: Hero Is Back in 2015,people have a little change in the innovation of traditional character images,and have expectations for future innovation.Indeed,wonderful adaptations such as Ne Zha do appear.However,some subsequent works,despite their exquisite special effects,are more or less criticized in terms of the portrayal of characters,as if they have gone back to the old formula.In contrast,foreign superhero IP,from comics to movies,has been enduring and popular around the world for decades.Such IP can be called super IP.In 2008,Iron Man opened the first phase of the Marvel Cinematic Universe.Iron Man,an insignificant character in comics,was successfully adapted into the soul of the Avengers.In the decade until 2019,Marvel has been launching superhero movies,forming a huge universe system and creating huge commercial value.There are corresponding industries in film and television,literature,games,peripheral and other fields,which is a huge system.Such super IP is something we can learn.This study is mainly divided into five parts.The first part mainly summarizes the research status of traditional character image and superhero IP,and defines what traditional character image and superhero IP is,and expounds the research content and methods of this thesis.The second part mainly combs the existing methods of shaping the hero image at home and abroad,and makes a comprehensive analysis of the shaping of the hero image in super IP.The third part mainly studies the design of the existing superhero image and the traditional character image,analyzes the current situation through market research and user research,and obtains the user portrait and opportunity points.The fourth part mainly starts from five aspects to analyze how traditional characters should apply what they learn from the superhero IP.The fifth part mainly summarizes the development path of super IP and the methods of super IP of traditional characters,in order to find the way suitable for the traditional character image innovation.