| Today,with the revolution of communication technology and the growth of the demand of mass culture,the cultural popularization activities of museums are facing the innovation and challenge of communication strategy,exhibition technology and design method.Through the field research of cultural popularization activities in museums,it is found that the audience generally has the problems of single participation form and lack of interesting interaction in cultural popularization activities,so it is urgent to improve the service and design of cultural popularization activities in museums.As a research hotspot in the development of education today,gamified learning has been gradually accepted by the public.The "learning nature" of games itself provides new possibilities for learning experience in museums.Taking the popularization of museum culture as the object,this paper studies how to design the gamification learning process in the popularization of museum culture.Combining with the basic theory of gamified learning and aiming at efficiently realizing the function of knowledge learning in the cultural popularization activities of museums,it is concluded that gamified learning process design can establish pleasant information transmission,enhance interactivity and improve the effectiveness of incentive mechanism in the cultural popularization activities of museums.Based on actual cases and survey data,the design principles of gamified learning process in museum cultural popularization activities are summarized,which mainly include three types: clear target information,emotional participants,and visualization of learning progression.At the same time,the design methods of gamified learning process are proposed,including three categories: game learning mode suitable for museums,visual design of participatory gamified learning,and innovative feedback methods of user learning experience.Finally,the effectiveness of gamified learning process design is evaluated.This study improves the interaction of the public in the cultural popularization activities of the museum,provides design strategies for the gamification learning process of the museum,and enables the museum to efficiently transfer knowledge to the public,which makes the research develop towards more diversity and solve more social problems. |