According to the scientific survey,the quality of citizens in China is quite different from that in developed countries.Most citizens have a low level of understanding of basic scientific knowledge,and lack of scientific spirit,scientific thinking and scientific methods.At present,most popular science animation themes in China focus on biology,chemistry,art and other fields,and there are few popular science videos in the field of communication.The concept of communication is only a superficial summary,and it does not reach the understanding of communication in essence.Some of the concepts of communication video description are too complex to be understood by the public,and it is not easy to arouse readers’interest.At the same time,popularization has produced many professional errors,which have misled the public.The animation scheme of communication science popularization put forward in this paper is to popularize knowledge,make it vivid,teach it in fun,cultivate the public’s scientific consciousness and establish the correct concept.Taking analogical thinking,we will use the well-known life knowledge in life to analogize the more abstract concepts in the field of communication.At the same time,compared with the one-way information transmission mode of traditional media,this paper applies the characteristics of interactive video in the era of new media to the communication popular science animation,which can guide the participants to think actively in the process of animation playing and control the animation plot according to their interests,which has a wide application prospect in the field of education,science and popular science.Based on the authoritative communication technology background of Beijing University of Posts and telecommunications and the information science popularization technology team of Beijing University of Posts and telecommunications,this paper puts forward the interactive animation design and research scheme based on communication science popularization.In the process of postgraduate study,I have mastered good hand-painted expressiveness and animation production ability.I can summarize the content,characteristics,objectives and principles of popular science animation through the analysis of the forms of communication popular science,and strive to make the complex basic knowledge and principles of communication acceptable to the public.Combined with interactive animation mode,the interactive H5 communication popular science animation design is completed,so as to achieve the communication popular science education purpose of education in entertainment. |