A Study Of The Subtext Of "The Saturday"

In the history of modern popular literature periodicals,The Saturday has always been significant as one of the representatives of popular literature periodicals.To study the periodicals of popular literature,"The Saturday" is an existence that cannot be crossed.Its appearance has caused a great craze in the cultural market,and leisure and entertainment are its greatest features and advantages.The study on "The Saturday" has always focused on the content of its text,and the advertisements and images scattered in various places have been passed over and not studied separately.So,what is the significance of the subtext in "The Saturday"?Was it successful only because the leisurely character of the novel was more in line with the preferences of the public readers?What is the role of interspersed texts such as advertisements and images?In this paper,we aim to understand the meaning behind the subtexts and their leisurely attributes of "The Saturday".As the body of the novel,the subtext of "The Saturday" is not a virtual existence.Based on the perspective of paratexts theory,this paper divides the research objects into several major types,such as issue words,images,advertisements,and inscriptions.Through specific analysis of theories such as market positioning,field,and receptive aesthetics,the significance of "The Saturday" in terms of consumer perception,technology level,and business philosophy is discovered.First,"The Saturday" represented the highest level of printing technology in the Republican society at that time,and most of its advertisements were for fashionable products in the current society.It is not surprising that the public became loyal readers of"The Saturday" because it used such exquisite printing text and graphics to print advertisements for fashionable products.Secondly,while taking the initiative to introduce and advertise to its readers,"The Saturday" has also inadvertently applied the business concept of modern society by taking the initiative to enclose its own "territory".In addition to stating that it will continue to ensure high quality,the relaunch wording also makes a strategic "concession" and consciously lightens the external publicity of the publication’s entertainment.To some extent,this is a manifestation of the editors’ modern business philosophy.Third,the subtexts in "The Saturday",including advertisements,issue notes,photographs,and even the text of "The Saturday" itself,all enlighten readers about the concept of consumption in a new era,which mainly includes health consumption,leisure consumption and fashion consumption.Fourthly,in the areas of love,science,rule of law,and family sentiment beyond consumption,the subtexts of "The Saturday" are also enlightening and guiding the nation.In the face of new ideas and new things in the West,"The Saturday" leads readers to understand the world in a moderate and tolerant manner.In times of national peril,the main and secondary texts work together to awaken a sense of national responsibility in the hearts of the people.A general analysis of the meaningful role of the subtexts in "The Saturday" reveals the significance of "The Saturday" in terms of the citizens’ concept of consumption,technology level,and business philosophy.More importantly,it shows us the modernization of the daily life of Chinese society in the early years of the Republic,especially in terms of the concept of life and materialism.While "The Saturday" advocates a new pursuit of material life to its readers,keywords such as health,fashion and leisure gradually become the new standard for readers.Change brings change,and the modernization of Chinese society is in the process.